The style set's favourite brand is launching its first-ever online pop-up archive!
Scandi brands that have, without a doubt, been shaping tastes and influencing trends over the last few seasons, but for us, Ganni has always been the front-runner. From their sellout checked dresses and collard blouses to the it-boots of last season, the label offers up its own distinctive aesthetic, underpinned by wearability, trans-seasonal appeal, and of course, cool-girl factor.
Epitomising Scandi-chic, the lastest Ganni collection boasts a bounty of luxe satin buys, as well as brilliant knitwear, cool coats, classic separates and gorgeous dresses, and like most of what's gone before it, we don't expect it to be around for long.
In fact, we wouldn't care to admit how many times we've been lusting after a leopard-print shacket or floral midi, only to have the entire stock sold out right before our eyes! If you too share in our non-buyers remorse and are still mourning the purchases that got away - we've got some great news!
Ganni archive pop-up
Starting today, and continuing for five days, Ganni will host a blast from the past pop-up, stocking over 400 styles from much-loved past season collections.
The Ganni POSTMODERN pop-up will go as far back as their Fall Winter 17’s Love Society collection and will feature cult-buys and design darlings priced at up to 70% off. Standout pieces featured in the online curation include signature #GANNIgirl favourites like the neon seersucker check dress, cowboy boots and rainbow stripe knitwear.
20% of profits from the Ganni POSTMODERN pop-up will go to supporting UN Women’s solidarity funds supporting women whose lives are most impacted during COVID-19.
Fashion for a good cause
"Right now, we’re apart, but we’ve never been more connected. So many people ask us about the GANNI POSTMODERN store in Copenhagen. It’s such a popular destination, people go there to treasure hunt. We wanted to finally give our worldwide community the chance to access our archive in support of a good cause. It’s been so nostalgic looking back through the archives. You can really go explore and find the one that got away!" — Ditte Reffstrup, Creative Director, GANNI
Ganni POSTMODERN is only open from 28th-3rd May, so sign up now to be notified when it drops!
Main image: @ganni