11 Brands To Shop Online When You're Bored Of The Same Old Stores

We call them the highstreet underdogs.

They're just as affordable too. 

Don't get us wrong; we love H&M, Zara, Mango and Topshop as much as the next girl but in there lies the problem.

These brands have become known for cult items meaning anyone who is anyone will be wearing the latest 'it' item and while we're very much into hopping on the bandwagon, there's an argument to be had for originality. 

There's a certain thrill in finding lesser-known brands that are not only affordable but stylish too. It's the perfect antidote to the cookie-cutter aesthetics that come from when everyone shops at the same three stores. 

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Although we're not ready to fully turn our backs on our beloved high street stores that have served us so well, we are ready to make our wardrobes unique again. Below, our list of high street fashion shops for when you're bored of the same old stores. 

Neon Rose

Neon Rose is a UK brand you may already be familiar with thanks to ASOS. There's a lot to love about Neon Rose: graphic tees, statement prints and summer dresses at purse-friendly prices - to name just a few. They also win the plus-size category as they go up to a size 28. Shop the brand, here. 

Lazy Oaf

Founded in a garage by Gemma Shiel in 2001, Lazy Oaf is a London-based streetwear label you can find stocked in Urban Outfitters or alternatively shop online. Inspired by misspent youth, teenage rebellion and apathy towards conforming, Lazy Oaf create distinctive pieces that play on a dark, warped, sense of humour. Shop the brand, here.

uterque

Zara's (more grown-up) sister brand you might not have heard of. Although currently only available online, their chic and stylish catwalk copies for less than €100 have us SOLD. Shop the brand, here. 

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Cool stuff inside: Uterque.com⠀ #Uterque #UterqueSquad #SS20

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Monki

Swedish born label Monki mixes Scandinavian cool with creative street style. With key pieces like loose knits, midi skirts and silk shirts, the brand is all about being brave, fresh and fun - all while empowering women to stand up for themselves and others. Shop the brand, here.

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Oh, Yoko jeans ☁️ :@nastasiyayudina

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& other stories

& Other Stories probably needs no introduction to you but what you might not know is it is part of the H&M group and an Irish Tatler firm favourite. Slightly more expensive than Zara, but nevertheless a high street hero. Be sure to check out their accessories section for sleek leather bags, cool hair slides and statement earrings. Shop the brand, here.

weekday

Scandi high-street brand Weekday has long been a fashion-editor favourite, but it opened its first London store on Regent Street last year, cementing it as a go-to on the actual high street. It's best for denim, T-shirts and shirts. Shop the brand, here. 

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@morganeldc in the Rowe jeans #inweekday #repost

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cos

Another store that needs no introduction but is well worth the mention is COS. If you consider yourself a minimalist to the core, COS will be one of the top stores on your list. With design-forward staples in a range of neutral hues, the versatile pieces from COS will guarantee plenty of wear in your wardrobe. Shop the brand, here.

Sister Jane

Sister Jane is a London-based brand that caters to all your vintage-inspired fashion needs. Their collection of personality-packed pieces stand out from your average high street retailer -Think more frou-frou blouses, tweed mini skirts and retro accessories than neon, fringe and animal print. Shop the brand, here. 

Native Youth

Catering for a confident generation, Native Youth provides signature detailing with a modern look. From contemporary knits to minimal shirts, graphic prints to co-ords, this British based brand gives you a fix of modernism. Shop the brand, here. 

the frankie shop

An influencer favourite, The Frankie Shop is our fashion editors favourite online destination. Founded in NYC, they have made a name for themselves for minimal, sophisticated separates and gorgeous accessories. Shop the brand, here. 

Sézane

Parisian style without the hefty price tag - meet France's best-kept secret, Sézane. The brand was born as a vintage store on eBay but now produces retro-inspired, understated pieces that'll easily slip into your capsule wardrobe. Shop the brand, here. 

Prepare to smugly name-drop these labels next time you're on a video chat with your fashion-loving friends.

Main image by @frejawewer on Instagram

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