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Spark Joy With M&S

Christmas shopping - with an extra Spark of magic

Shimmering party wear. Festive pyjamas for cosy nights in. And how about tartan body warmer for your pooch? Christmas shopping at Marks & Spencer is all about comfort and joy, and now there’s a new reason to rely on M&S.

Say hello to Sparks: the first customer loyalty scheme for Marks & Spencer shoppers in Ireland. A smart, digital first reward scheme, simply download the free M&S app to access all of your Sparks benefits in one place. How does an unexpected gift of a gorgeous Apothecary candle sound? A complimentary tote bag? Or a free packet of unputdownable Percy Pigs? The Sparks initiative is designed to offer you delightful extras, and there’s a wonderful charity aspect too.

You may know the name: Sparks has been a success story in the UK since 2015, where thousands of shoppers have been treated to fantastic rewards, and where a charity donation effected each time a customer shops with Sparks has raised an incredible 10 million for UK charities to date. Now, Irish shoppers can get the Sparks feeling for the first time. True to the retailer’s support of local and worthy causes, Marks & Spencer has selected five incredible Irish charities who are each committed to sparking change. These include Leave No Trace Ireland, Alzheimer Society of Ireland, Focus Ireland, A Lust for Life and the Marie Keating Foundation, and you can choose which of these charities you would like to nominate to receive a 1 cent donation every time you shop in store or online using Sparks. Win-win, we say.

The Sparks promise means that good things happen every time you shop. A highlight of the scheme guarantees that every week one customer in every store in Ireland will be rewarded with the contents of their shopping basket for free. That’s right - shop it up at M&S and you might be one of the lucky ones to walk away with your fabulous finds, entirely free!

You don’t require a physical Sparks card, as the new M&S app is the source of all information you need and is the place to check in on your Sparks rewards and offers. Perhaps unsurprisingly, Marks & Spencer tell us that digital shopping has seen a marked acceleration over the past eighteen months, and that Irish shoppers are going online to buy their M&S fashion, homewares, food and more in ever-increasing numbers. That’s why Marks & Spencer has invested in the right technology to make Sparks shoppable both through the M&S app and on And speaking of the science, Sparks allows for even greater personalisation based on your shopping preferences, meaning that the more you shop with Sparks, the more personalised your offers become. Make ours a cashmere cardigan habit, please…

Shopping, with extras

Our new hybrid way of living means that shopping can happen any time, anywhere, and it needs  to be effortless. It makes sense, then, that all your favourite M&S products, plus some seriously covetable new season fashion are just a tap away with the M&S app, and that’s where you can access your Sparks account to view offers, bonuses and updates at any time, too.

Instant rewards, immediate value, and something good happening every time you shop? Consider our imagination sparked.

For more see

In partnership with M&S