Staud’s Moreau bag is the ultimate arm-candy this season, proving macramé is no longer just for plant holders and wall-hangings.

The sign of a good designer bag is one that launches a slew of high street imitations. Case in point: Lulu Guinness and her iconic lips clutches, Cult Gaia’s acrylic Ark which has galvanised shoppers, and basically any handbag unveiled since Alessandro Michele took the reins at Gucci.

Picnic baskets also had a major moment in the past year - one brand, who will remain nameless, even began hawking the exact same €50 round whicker bags you see abundantly at market stalls in Asia for upwards of €500!

For spring summer 2018, the spotlight goes to a certain calf-leather bucket bag encased in macramé rope. The accessory du jour was designed by Sarah Staudinger, a Reformation alum on a mission to provide “a high-end aesthetic at an accessible price point.” Music to our designer-loving ears. [Side note: the designer's own personal style is e.v.e.r.y.t.h.i.n.g.]

Walking isn't her strong suit

A post shared by Sarah Staudinger (@staud) on

The Moreau has already been snapped on the arms of Alexa Chung, Dakota Fanning, and yes, just about everyone who’s anyone on your Instagram feed. Unsurprisingly, it's even garnered a waitlist on Staud's website.  

While the democratisation of the handbag market is bad news for independent designers like Staudinger and Cult Gaia’s Jasmin Larian, it does benefit our bank accounts.

Here are some of our favourite same-same-but-different variations that take their inspiration from the ubiquitous knotted tote.

Net Tote Bag, €49.95, Mango

(Also available in black and off-white)

Caged Bucket Bag with Inner Pouch€41.48, ASOS

See below for more rope, crochet, and macramé styles - all inspired by Staud's signature aesthetic of retro Californian kitsch: 

Woven Shopper Bag,€26, Topshop 

Tote Bag with Knotted Detail, €29.95, Zara

Net Beach Bag, €15, Monki

Cecilia Bag in Midnight, €235, Ulla Johnson 

Tote With Wooden Handles29.95, Zara

Macramé Wood Handle Bag, €55, Urban Outfitters

Shop the OG Staud 'Moreau' at Farfetch here.

Read More: 12 Trusty Summer Totes That Will See You Through May