Finding the perfect pair of jeans is a life-long quest.
Flattering, wearable and boasting dress up or dress down status – good jeans are arguably the most useful garment for lazy girl finesse.
As the world grows more and more aware of the process that goes into our favourite fabric – we've decided to do a deep dive into some of the best jeans on the market for those sustainably inclined.
Firstly, I feel it's paramount to say that the most sustainable way of wearing jeans is to either choose what's already in your wardrobe or rummage around vintage stores – but for those in need of newness, step this way.
H&M Conscious, Mom Jeans €27.99, available on hm.com
Reformation, Julia High Cigarette Jean $128 (€114), available on thereformation.com
Main image by @lanathecowboy