Name one thing millennials love more than being sustainably woke...being sustainably woke in dad inspired fashion.
With a cult following consisting of celebrities like Meghan Markle, Gigi Hadid, Angelina Jolie, Jennifer Lawrence and many, many more - it comes as no surprise whenever an Everlane's latest collection reaches sell-out stages before it's official release.
The brand which has become known for its timeless silhouettes and minimalist collections announced earlier this week that their latest collection was veering towards something a little more trendy: Tread by Everlane.
The collection predominately features around a shoe style that has been growing in popularity for the past two years. Launching an exclusive line of unisex dad sneakers, the trainers are chunky in silhouette and come in seven different colours. While on trend, the 90s inspired shoes now come with extra woke as Tread by Everlane are environmentally friendly.
Billions of shoes end up in landfills each year and as they are mostly made from virgin plastic, they also come with a carbon footprint that is too hard to shake. Given how quickly trainer trends come in and out of fashion, the shoe industry is even more disastrous to the environment than the clothing industry. All of this and more is why Everlane are now on a mission to create the world's lowest impact trainers.
Trainers were a style previously untouched by the brand as they were "too trendy and disposable." Tread by Everlane is looking to correct that problem as Everlane has committed to remove all virgin plastic from its supply chain by 2021.
The new range of dad trainers took two years to design and the shoe promises to be carbon neutral. The sole of the shoe is consists of mainly recycled plastic, the leather comes from Saigon TanTec in Vietnam which uses solar energy in its production process. The laces and linings of the sneakers are made from recycled plastic which means the shoe is 94.2 per cent free from virgin plastic.
The trainers are designed to last more than just a season or two - not only thanks to the ethically sourced materials but down to the timeless style too.
Unsurprisingly, the sustainable trainers - which launch on April 25 - come with high demand. To add yourself to the ever-growing waitlist, visit the brand's site.