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The 2019 Fashion Report

Timothée Chalamet, rising Hollywood star, young heartthrob and inventor of fashion, made waves this year with his sartorial pushing of boundaries and endless delivery of glamour. 

However, it was the Duchess of Sussex who was hailed as the world’s biggest influencer by statistics from global fashion search platform Lyst.

Throughout 2019, Meghan’s public-facing looks sparked a 216 per cent increase in consumer searches for similar fashion.

Joining the royal in the most powerful dressers category are a number of Gen Z names, including Zendaya, Billie Eilish and Cardi B.

While Off-White reclaimed the crown for the most-searched-for brand of the year from Gucci, Bottega Veneta emerged as the breakout brand of 2019.

Pyer Moss, Jacquemus, Paco Rabanne and Molly Goddard rounded out the top five labels generating the most hype in the fashion arena.

The movement towards a more sustainable and inclusive fashion sphere is also making waves; searches for environmentally friendly materials rose exponentially this year, including a 102 per cent spike in econyl and a 130 per cent in repreve.

Our shopping habits also shifted towards resale and rental, with an increased interest in the former generating a 55 per cent spike in traffic to vintage products.

“Woke” shoppers sparked a 52 per cent increase in searches for “genderless” and “gender-neutral” fashion. 

Other key findings include:

  • 90s fashion icons were reborn; Fendi’s baguette bag saw a 164% rise in searches year on year while searches for Paco Rabanne were up 31% year on year.
  • Streetwear went mainstream - customers spent on average $192 (£150) on a new pair of sneakers, a 39% increase year on year. The average spend on a T-shirt increased by 16% to $67 (£52). Collaborations continued to drive huge spikes in demand.
  • Shapewear’s revolution - demand for bodysuits and leotards collectively grew 83%.
  • K-Pop fashion went global. Lisa from Blackpink was the 6th most powerful dresser of 2019, influencing millions of searches from all over the world.   
  • Pop stars were responsible for the most talked-about fashion moments of the year - JLo and Cardi B generated the most searches for brands over fashion month.
  • 5 Brands to Watch in 2020: Based on fast-growing search terms over the last six months, we predict a big year for Rotate Birger Christensen (+27%) GCDS (+23%), ALYX (+36%), Marine Serre (+32%) and Cecilie Bahnsen (+38%). 

The report in full can be found here

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