"House of Fenty would produce cosmetics, non medicated skin care preparations, namely creams, lotions, gels, toners, and cleansers."
Arguably one of the most anticipated beauty launches ever, Fenty Beauty quickly gained cult status thanks to its all-inclusive colour range. Two years and multiple product drops later the brand now sits comfortably at the top of the makeup hemisphere.
With an estimated net worth of $260 million, you think Rihanna would follow her music pace by slowing things down a little but according to fans on Twitter, she is, in fact, speeding things up as the trademark "Fenty Skin" was listed on March 25 on the United States Patent and Trademark Office’s website.
Rihanna filed a new trademark. pic.twitter.com/mRGbdDUqo5— (@MrMouthAlmighty) September 23, 2017
The trademark states that "Fenty Skin" will cover "medicated and non-medicated skin care, soap, body care and other personal care products (excluding colour cosmetics, perfume and other fragrance-only products) and related accessories such as kits, tools and applicators."
According to Page Six, the trademark has already been approved and will be sent to an attorney for further review - a process that may take up to three months to complete. But given the patience that exists amongst the Rihanna fanbase, that shouldn't be a problem.
Skincare aside, Rihanna has also teased plans to delve into the world of "luxury goods." Earlier this year, WWD reported that the singer will be joining forces with LVMH, home to Fendi, Christian Dior, Kenzo, Givenchy and more, to create a line that will range from fashion to leather goods and accessories.