For the MOSCHINO [tv] H&M lookbook, MOSCHINO’s creative director Jeremy Scott gathered his family of friends to show the positivity, love and diversity at the heart of the collection.
As well as lots of Mickey Mouse logos, pop culture references and humour.
“Whenever I design, I think about my friends. The MOSCHINO [tv] H&M lookbook is like a party; celebrating the fun, the pop, the creativity and the energy of the people and the collection,” says Jeremy Scott, creative director of MOSCHINO.
Wearing the high energy MOSCHINO [tv] H&M collection, with all of MOSCHINO’s pop glamour, street attitude, humour are among others Aquaria – winner of RuPaul’s Drag Race season 10; Amiaya – twins and influencers Aya and Ami; Sakura Bready – Jeremy Scott’s assistant at MOSCHINO and Pablo Olea – Jeremy’s best friend and Head of Global PR and Communications of MOSCHINO.
When we shot the MOSCHINO [tv] H&M exclusive for our November issue of Irish Tatler, we took a slightly more toned down approach, to show the wearability of the collection.
As a whole though, the collection is all about having fun, whether it’s the mania for MOSCHINO’s iconic gold logo; prints featuring Jeremy’s favourite Disney characters; a playful logo collaboration with MTV; or pumped-up Italian glamour for partying all night long.
Every piece assert's the designer’s love for MOSCHINO’s heritage, as well as the fierce pop energy he’s brought to the brand since he started as creative director in 2013.
H&M has also just launched MOSCHINO [tv] H&M giphy stickers on Instagram Stories, Snapchat and iMessenger for users to add to their own content. As well as animated logos and emblems from the collection, there’s giphys of Jeremy himself.
MOSCHINO [tv] H&M will be available in selected stores worldwide, online at HM.com, on 8th November 2018 and will cross womenswear, menswear and even pieces designed exclusively for the canine friends.
Watch the BTS video from Irish Tatler MOSCHINO [tv] H&M Shoot
Irish Tatler does the new H&M designer collection
Hold the phone - the newest H&M designer collaboration has landed. Check out MOSCHINO [tv] H&M, and see the full exclusive shoot in the November issue of Irish Tatler, out now! Video by Keith Driscoll Styling by Corina Gaffey Hair by Aidan Darcy Makeup by Zoe ClarkePosted by Irish Tatler on Thursday, 11 October 2018