Did someone say tulle?
H&M has unveiled its 2019 designer collaboration at the amfAR gala in Cannes, and it's certainly the high street giant's most red-carpet worthy collection yet.
The high street store has teamed up with the king of extravagance, Giambattista Valli, for Project Love — the first collaboration between the Italian designer and a fast-fashion brand.
With five designs, worn by five muses – Kendall Jenner, Chiara Ferragni, Bianca Brandolini, Chris Lee (Li Yuchun), H.E.R., and Ross Lynch – the glamorous annual amfAR soiree was the perfect backdrop to reveal the Swedish retailer's partnership with the Italian designer.
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Creative, cool and couture-like. Welcome to the exciting world of the Paris-based master of beauty and sophistication. @giambattistavalliparis is this year’s designer collaboration! @hm #Project On 25 May, we will release a pre-drop from @giambattistavalliparis x @hm with a limited edition of nine looks, as well as a few accessories, in selected stores and online. The main collection will launch on 7 November 2019.
The collection’s pieces consist of the ballgowns and frothy feminine dresses that Valli has become known for. And, for the first time ever, Valli will be designing for men – with both women and men’s wear included in the elegant collection.
The limited-edition drop will be available in 12 select H&M stores and online from Saturday, with a larger collection debuting on 7 November.
“The goal is to share my love for beauty and to be able to be part of everyone’s “happy moments,” to help create love stories all around the world,” Valli said in a press conference.
H&M has a history of teaming with high fashion brands. In the past, H&M has collaborated with the likes of Karl Lagerfeld, Kenzo, Alexander Wang and Moschino, among others.
Main image by @hm
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