Gucci Under Fire Once Again for Cultural Appropriation

"Using fake Sikhs/Turbans is worse than selling fake Gucci products."

It's been a rough year for Gucci. 

International fashion house Gucci has once again found themselves in hot water after selling a blue turban on Nordstrom for $790, one that was first shown at Gucci's fall 2018 show.

The Gucci Indy Turban, quite understandably, didn't sit well with most, including Twitter user, @SinghLions, who called out the brand for allowing white models to wear the traditional headpiece.

"Dear Gucci, the Sikh Turban is not a hot new accessory for white models but an article of faith for practising Sikhs," he wrote. 

"Your models have used Turbans as ‘hats’ whereas practising Sikhs tie them neatly fold-by-fold. Using fake Sikhs/Turbans is worse than selling fake Gucci products."

The Sikh Coalition, a New York-based civil rights organization, also chimed in. 

"The turban is not just an accessory to monetize; it's a religious article of faith that millions of Sikhs view as sacred," they wrote.

"Many find this cultural appropriation inappropriate since those wearing the turban just for fashion will not appreciate its deep religious significance."

Back in February, Gucci came under fire for a similar scandal – selling an $890 sweater with large red lips that also resembled the derogatory blackface makeup.

The following month the brand launched the Gucci Changemakers program, an initiative designed to "support industry change and to foster unity through community action."

"We are fully committed to increasing diversity throughout our organization and turning this incident into a powerful learning moment for the Gucci team and beyond," the brand said at the time. 

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