Not to mention big-time influencer-approved.
For the second year running, H&M are collaborating with trendy Dutch lingerie brand Love Stories – famous for their beautiful, delicate lingerie with statement prints – but this time around, the collab is much more beach-friendly.
Full of candy-coated colours, romantic prints and cool, sporty cuts: the swim collection contains all of the same elements that made its lingerie collaboration so popular.
Love Stories Swimclub X H&M
Inspired by Seventies-era Slim Aarons photographs of poolside scenes and Hoedeman’s Ibizan holidays, Love Stories Swimclub X H&M features retro bandeaus, triangle bikinis and off-the-shoulder swimsuits - each taking their cues from soft lingerie shapes, while wetsuits and belted one-pieces add serious surf-gal vibes.
Instagram's Most Beachy-Babes
The flirty mix-n-match line also includes suitcase-essentials such as towels, sarongs, bags and breezy beach tunics in soft animal prints and sophisticated monograms.
Ahead of the new swimwear collection's launch on 13 June, H&M flew three of Instagram's most beachy-babes to the island of Ibiza to give us a sneak peek of what's to come; Lindsey of @ropesofholland, Hannah of @cocobeautea and our very own, Lauren of @lovelauren.eu.
"This flirty mix-n-match swimwear collection is the perfect choice for lounging by the pool or having fun at the beach, to casually slipping into a tunic and head straight to meet friends. We hope that this cool and sporty collection will inspire our customers to explore their own personal summer style," says Maria Östblom, Head of Design Womenswear at H&M.
Love Stories Swim Club x H&M collection will be sold in selected stores worldwide as well as on hm.com from Thursday 13 June.