JYSK is set to open its first Irish store in April 2019. 

A Danish home retail brand, seen as a rival to Swedish furniture giant IKEA, is set to open 15 stores across Ireland, creating over 200 jobs. 

Founded in 1979 by Lars Larsen, JYSK has expanded to 51 countries with more than 2,700 stores worldwide employing 23,000 people.

The first Irish store will open in Naas, Co Kildare in April – with two other stores set to open in Drogheda, Co Louth and Navan, Co Meath in May.

JYSK boasts 17 stores in northern England with "positive" sales, according to their website, and owners keen to expand into Ireland "with a humble attitude, but also with a strong belief in [their] range of products."

In Ireland, JYSK claims that they'll be providing consumers the opportunity to purchase Scandinavian products that are not yet available on the Irish market.

"We are going to offer something that is simply not available on the market today – and even at better prices, so we look forward to showing the Irish customers just that," says Mikael Albæk Kristensen, who is overall responsible for JYSK's business in the UK.

But it will also require a lot of us, because we only have one chance to impress the Irish customers, and we need to fully use this opportunity,"

JYSK offers a range of products for the home, from the bedroom to the garden.

In preparation of the move, the JYSK team had the opportunity to visit an Irish family in their home, giving them an insight into a typical Irish style of decorating. 

"It is amazing that we are allowed to experience a typically Irish home on such a trip," says tour guide Kristensen

"It gives a completely different impression of what kind of home products Irish consumers need, and what an Irish home generally looks like. Just the fact that most people live in small houses with several floors means that our furniture and beds need to be flexible."