In the latest instalment of our In Her Closet series, zooming in on the wardrobes of stylish Irish women, we chat to style savant Louise Ryan, Instagrammer and homewares expert at April and The Bear.
Tell us about your shopping habits. What kind of consumer are you?
Casual chic! I love being comfortable in my outfits so my style is pretty casual and laid back. I am mostly in jeans, jumpers, trainers and tees. If I’m wearing a dress or skirt I am more than likely in a pair of trainers with them. My top tip? Buy a pair of classic Adidas Stan Smiths - they go with everything! If I want to be a little more dressed up then I’ll add a nice pair of earrings, a leather jacket or a good coat, a dressy bag or a pair of mules.
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Thanks for the pic (pics) @unaoboyle x The most beautiful bags have landed in @aprilandthebear including this little terra-cotta number - minimal, eco-friendly and come in an array of colors and design. Did someone say Christmas present ideas. 樂 #ootd #aprilandthebear #shoplocal #dublin #wiwt
Do you plan your outfits?
No, I don’t feel pressure at all in that department, I’m older now and I’m much more comfortable in my own skin and I think it’s important to just be yourself. I really love fashion, I love putting outfits together, I love planning outfits for trips, I love finding outfits for my friends if they are going to a wedding or an occasion so I find it all really enjoyable.
Most importantly, I don’t put any pressure on myself to have the best picture or best outfit. I’m quite a visual person so I just enjoy the process of putting an outfit and a picture together and making a nice Instagram feed. Everyone’s taste is different, as long as you’re actually happy and enjoying what you are doing then it’s all good. Instagram is a great platform to share what you love and it's a great community where you can connect with like minded people.
What about impulse buys?
I buy less than I used to and I think more about what I need rather than what I want. It’s easy to get caught up in trends but more basic and classic items suit me so I think it’s good to build up a wardrobe of great staples to have that you will go back to time and time again - a good leather jacket, great jeans, a black slip dress etc. I ask myself a lot more questions now than I used to, so impulse buying is kept to a minimum.
Tell us about the best investment buy you’ve ever made.
What brands and 'grammers on on a heavy rotation for inspiration?
Rixo, Ganni & Reformation - such cool brands! People’s style I love - Lucy Williams, especially her outfits from a few years ago. I love Emily Weiss - everything about her is fab, Jessie from We The People, Jill from the August Diaries, Tanya Burr, Claire Wakeman, Stacey Dooley, Margot Robbie has great style, I also love Sharon Horgan and Jessica Diner the beauty editor at British Vogue, she has the most beautiful collection of dresses on her Instagram. Most of the time though you will find me scrolling through Instagram pages dedicated to Jane Birkin, Sienna Miller and Kate Moss!
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Absolutely freezing and had to borrow my lovely pal’s jumper in the end. Thanks @nicoola_quigley !!路♀️藍 . . . . . #ootd #outfit #wiw #wiwt #whatiwore #outfitoftheday #mylook #mystyle #girl #fblogger #fashion #fashionblogger #streetstyle #springstyle #lookbook #stylediaries #irishblogger #outfitshare #todayslook #todayiwore #instafashion
What's going to be your outfit go-to in February?
It’s so cold at the moment so layering is essential! I have a beautiful dark green faux fur coat from Mango that I will be wearing and I purchased a great pair of faux leather trousers from ASOS that are so warm and go with everything. I’ve been living in them.
Roughly, how much do you spend on clothers per month?
It really depends on what is happening at the time. I tend to buy more items coming into autumn/winter that would cost more, like a coat and pair of boots. If I’m at a wedding or an occasion then I will spend more that month so it really depends on the time of year and what I’ve got going on. I definitely don’t have a set budget each month, there are some months where I don’t buy any clothes if they are not needed.