Conversations around natural products and clean beauty have undeniably hit the mainstream in the last few years. We are becoming increasingly interested in what we are putting into and onto our bodies so the arrival of a new Irish clean beauty company is well timed.
Online boutique, The Clean Beauty Edit is the brainchild of Dubliner Dawn Mayne. The mum of two was prompted to explore a cleaner lifestyle after being diagnosed with a number of health issues. After making drastic changes to her diet and lifestyle, and reducing the amount of chemicals she was exposed to, Dawn found her symptoms had significantly improved.
So she’s taken her experiences and turned them into a business, creating an Irish clean beauty website. The online boutique launched in January 2019 and is focused on premium beauty and wellness brands.
“My goal with The Clean Beauty Edit is to sell all-natural versions of the products that we love,” Dawn explains. “Products that are effective, beautifully designed and contain high-quality ingredients. I want to champion brands, especially those that are female-led, who produce products that are high-performing, eco-friendly, toxin-free and feel incredible to use.”
It’s an interesting edit of cult names and up and coming brands, with makeup, skincare, supplements and organic period protection. The likes of Olio E Osso, Evolve Organic Beauty, Ella & Mila, Here We Flo, Ilia Beauty, and Innersense are currently available - many an Irish exclusive - with further brands set to be added. One to watch, we think.