When the news that American writer Joan Didion is the new face of Céline broke two days ago the fashion cognoscenti went into a tailspin. Shot by Jüergen Teller it has all the hallmarks of an A-typical image for the French fashion house – stylised yet raw and unwaveringly chic. The only difference is that instead of It models such as 31-year-old Daria Werbowy it was the 80-year-old Didion – perched in her Upper East Side apartment wearing a simple black top and sunglasses – who was unveiled as the brand’s new protagonist. Surprisingly Didion maintains she has been completely unaware of the massive hype surrounding the announcement, telling The New York Times: “I don’t have any clue.” “I have no idea.” Speaking about how the collaboration came about she commented: “They got in touch with me.” “I am fortunate enough to own a few [of the brand’s pieces].” This is not the first time that creative director of the brand, Phoebe Philo, has apparently referenced Didion in the label’s oeuvre – the fashion set have noted the similarity between a previous Céline campaign starring Daria Werbowy, below, and a famous image of the writer in her Corvette Stingray used on some editions of the author's The White Album. The move is widely being referenced as a triumph for the smart woman in the fashion arena. And it definitely gets the seal of approval from us. For more visit www.celine.com.

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