She mentioned that her husband Kanye has fallen claim to such sites "for years now".
Unlikely sustainability hero Kim Kardashian has distanced herself from fast fashion replica sites following the remaking of a one-of-a-kind Mugler dress the starlet wore this weekend.
After wearing the not-yet-for-sale piece (you have to sign yourself up to a waiting list to even try the dress), Kardashian called out Fashion Nova for its launch of a pre-sale for a dress she says is a ripoff of the vintage Mugler dress she wore at the Hollywood Beauty Awards on Sunday.
Without naming Fashion Nova or similar companies, Kardashian also pointed to their habit of profiting off her husband Kanye West with similar copy tactics.
This is likely the Fashion Nova dress to which Kardashian is referencing.
She took to Twitter to vent her frustration at the designs, revealing she 'can no longer sit silent'.
It’s devastating to see these fashion companies rip off designs that have taken the blood, sweat and tears of true designers who have put their all into their own original ideas.— Kim Kardashian West (@KimKardashian) February 19, 2019
I’ve watched these companies profit off my husband’s work for years and now that it’s also affecting designers who have been so generous to give me access to their beautiful works, I can no longer sit silent.— Kim Kardashian West (@KimKardashian) February 19, 2019
Only two days ago, I was privileged enough to wear a one-of-a-kind vintage Mugler dress and in less than 24 hours it was knocked off and thrown up on a site - but it's not for sale. You have to sign up for a waitlist because the dress hasn’t even been made to sell yet.— Kim Kardashian West (@KimKardashian) February 19, 2019
The mother-of-three used this statement to affirm her negative take on the sites, stating that she boasts no kind of affiliation.
This is a way to get people to sign up for their mailing list and make people believe there is some kind of relationship between me and this fashion site. There is not.— Kim Kardashian West (@KimKardashian) February 19, 2019
My relationships with designers are very important to me. It's taken me over a decade to build them and I have a huge amount of respect for the amount of work that they put into bringing their ideas to life.— Kim Kardashian West (@KimKardashian) February 19, 2019
Fashion Nova responded to TMZ with the following statement:
"Fashion Nova is an ultra-fast fashion brand that is capable of executing design within hours and believes in fairness in pricing. We strive to offer our customers affordable leading trends. We respect the fashion community and work with a variety of vendors, designers, influencers and celebrities to keep our style offering fresh and relevant.
Kim Kardashian-West is one of the top fashion icons in the world that our customers draw inspiration from. However, we have not worked with Kim Kardashian-West directly on any of her projects but have been driven by her influential style."
However, as always with a Kardashian story – there's a twist.
Hours before Fashion Nova shared the Mugler replica on its website, house model Yodit Yemane posted several shots of her in the dress from the shoot on her Instagram story.
Then Instagram account Diet Prada pointed out the Fashion Nova image files were labelled "Kim Dress" and were dated 14 February 2019 – four days before Kardashian wore the dress in public.
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UPDATE: See stories for a screenshot of the date of the Capture One session (it’s labeled 02-14-19). Fashion Nova Mugler knockoff shot 4 days before Kim wore it on 02/18/19. Kim, you’ll never fess up to your sneaky lil collaborations, but we got all the receipts . • ⠀⠀⠀⠀⠀⠀⠀⠀⠀ At some point recently, a fast fashion photo shoot happened featuring a vintage Mugler dress that @kimkardashian just happened to wear on Sunday night to the Hollywood Beauty Awards...and yes, it appears to be a real dress, not photoshop. Ahead of Fashion Nova releasing the dress at 9pm EST tonight, house model Yodit Yemane may or may not have accidentally leaked a story 2.5 hours earlier of photo options from her shoot featuring the Mugler replica. The file names were even labeled “Kim dress” while it’s now being called “Winning Beauty Cut Out Gown” lol. This begs the question: Did Fashion Nova whip up the dress overnight in their Los Angeles atelier after seeing Kim in it or is she peddling her vintage finds to mass retailers ahead of debuting them for a calculated, timely release? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ • : Getty • #kimkardashian #mugler #thierrymugler #manfredthierrymugler #bodycon #cutout #barelythere #strappy #straps #black #vintage #dress #velvet #fashionnova #wiwt #ootd #kuwtk #hollywood #beauty #kkwbeauty #kardashian #ecommerce #shady #smh #photoshoot #model #fashionmodel #dietprada
"This begs the question: Did Fashion Nova whip up the dress overnight in their Los Angeles atelier after seeing Kim in it or is she peddling her vintage finds to mass retailers ahead of debuting them for a calculated, timely release?" the post reads.
The plot thickens.