The brand is switching up its famous logo to raise awareness for endangered species
When you think of Lacoste, you think of two things: polos and it's signature crocodile logo. But now, as part of a special collection, one of the above is changing. In order to show their support when it comes to animal conservation, Lacoste is replacing their trademark crocodile with ten limited-edition designs that place one threatened species on the front of their classic polo shirts.
Did you know there are only 150 Yemeni mouse-tailed bats left in the wild? Or that only 400 Moheli Scops Owls remain in existence? If not, you do now, thanks to the Save Our Species campaign by Lacoste.
For each design, Lacoste will produce one polo shirt per animal left in the wild – totalling 3,520 items for 3,520 threatened specimens – showing the alarmingly low numbers of animals nearing extinction.
The Save Our Species campaign is part of a 3-year partnership with the International Union for Conservation of Nature (IUCN) in a bid to raise awareness of the animals’ dwindling numbers. All profits from the sales of these new limited-edition pieces will go towards helping the organisation’s ongoing conservation efforts.
After first unveiling its limited edition line last year, Lacoste's second collection will be released online and in stores across the world on May 22, 2019, which marks the International Day for Biological Diversity.