The famed fashion designer has collaborated with Aussie makeup brand ModelCo and launched the collection with this flash mob on the streets of Paris.
He might be best known as the head fashion designer at the house of Chanel, but fashion supremo Karl Lagerfeld has just launched his own makeup range with Aussie brand ModelCo. Never one to do things by halves, Lagerfeld announced the arrival of the new line with a futuristic flash mob that stopped the streets of Paris right under the iconic Eiffel Tower.
The makeup line is a lot less classic Chanel and a lot more ModelCo fun, with more than 50 colour products for face, lips and eyes, plus accessories like the Karl Minaudiere and a brush set with five super soft, premium brushes for your kit.
The theme of the collection chimes with current trends in beauty by focusing on 'illuminated beauty'. The Lip Lights are liquid matte and gloss lipsticks with a Karl Lagerfeld head on the packaging.
Our favourite though has to be the Choupette palette, an ode to Lagerfeld's fluffy white cat who already has it's own mega successful Instagram account and has appeared on the cover of glossy magazines.
The Choupette Collectible Eyeshadow Palette Day to Night is £48 and has 16 matte, pearl and metallic shades all housed in a cute kitty-shaped palette. The good news is, that it's not all style over substance: given ModelCo's great reputation for formulas that work and great pigmented shadows, we feel this is a collector's item worth forking for.