Pride products you can feel, well, proud to purchase.
This June marks the 50th anniversary of the Stonewall riots when activists like Marsha P Johnson and Sylvia Rivera demonstrated for LGBTQ+ rights. With parties, parades, and concerts scheduled throughout the month, it seems like brands everywhere are splashing rainbows on everything as they launch their own Pride Month collections.
Yes, it's important for brands to show their acceptance for the LGBTQ+ community and yes, it's fun to see the excitement of Pride taking over, but the commercialisation of the month means not every brand is making the commitment to donate proceeds.
One great way to support the LGBTQ+ community is to donate directly to organizations that work for equality, including options like the Born This Way Foundation or the Stonewall Community Foundation. Or, you can support queer artists by shopping directly on platforms like Etsy or Depop, where you can find handmade inclusive pins, artwork and more - not just in June, but all year long.
However, if you are feeling #influenced to shop pride merch from a big retailer, be sure they are brands that support LGBTQ+ communities - whether that be through substantial donations, inclusive products, job opportunities and/or political action - and not just themselves.
From rainbow platform sandals to sequined tees, we've got you covered with the best Pride products of the season - the ones you can feel, well, proud to purchase.
Created in partnership with the Tegan and Sara Foundation, Teva is donating $15 (€14) per pair sold to the foundation, with a guaranteed donation of $30,000 (€27,000).
ASOS X Glaad8
ASOS is donating 100 per cent of all net profits from its whopping 50-piece Pride collection to GLAAD, a media force that rewrites the script for LGBTQ+ acceptance.
Urban Decay is donating 25 per cent of the purchase price from the limited-edition Stonewall shade to the Stonewall Community Foundation.
Happy Socks has teamed up with The Phluid Project to create limited-edition socks commemorating the 50th anniversary of the Stonewall uprising, donating 10 per cent of proceeds to the Stonewall Community Foundation.
Fossil is donating 100 per cent of the proceeds from this watch case to the Hetrick-Martin Institute.
Michael Kors will donate 100 per cent of sales for each T-shirt sold to God’s Love We Deliver.
Ugg is donating $25 (€22) from the sale of every pair of its limited-edition Fluff Yeah Pride slides to the Born This Way Foundation.
The makeup brand is donating $500,000 to GLAAD over the next two years in honour of Viva Glam’s 25th anniversary and supporting more than 20 local Pride events.
Reebok is donating a portion of proceeds (up to $50,000) from the sales of its limited-edition Pride shoes to Fenway Health.
One-hundred per cent of net proceeds from the Levi’s Pride Collection will go to OutRight Action International, working to advance human rights for LGBTQ people all over the world.
Ralph Lauren is donating 100 percent of proceeds from the T-shirt and 50 percent of proceeds from all other items from their Pride collection to the Stonewall Community Foundation.
Milk Makeup is donating 100 per cent of proceeds from its limited-edition Wear Your Pride Set to The Center.
For this year’s Pride celebration, 10% of the global sales price from the “Stay True, Stay You” collection will support the work of the UN’s Free And Equal campaign.
Main image by @pride on Instagram