Inviso Img

Meet The New Foodie Trend Taking Over Our Instagram Feeds

The coolest thing since sliced bread.

The katsu sando has been a phenomenon in Japan for decades - now it has arrived on Instagram

Crustless sandwiches. They were all you ever wanted as a child and now, thanks to millennials being drunk on nostalgia - and Japan - they are now something you can enjoy as an adult. 

They aren't just any old crustless sandwiches, tough. As good-looking as they are tasty, katsu sandos are having a moment right now. These precise and picturesque sandwiches have long been an institution in Japan, but they’re now clocking up serious capital on the world of Instagram and beyond, too.

In fact, they’re so revered as a foodie trend that TÓU, a restaurant dedicated entirely to the sando concept, will open in London this summer. 

But let’s back up a bit, in case you follow more dogs dressed like food accounts than you do food bloggers.

What exactly is a katsu sando?

Well, ‘katsu’ means cutlets and ‘sando’ is the Japanese abbreviation for 'sandwich' – so essentially it is two pieces of Japanese milk bread (shokupan) wrapped around a breaded meaty cutlet. It’s most often made from pork, but beef and chicken are sometimes also used, along with veggie versions in the form of halloumi, or Japanese omelette and katsu aubergine and slathered with a thick yet zingy sauce (tonkatsu).

The breading of the meat makes each square inch of the cutlet super crunchy. The tonkatsu sauce cuts through the richness of the cutlet and lends some depth (and a little moisture so it’s not a sad, dry sandwich). The shokupan protects the roof of your mouth from hot meat and rough breading which is a common problem with your everyday deli roll. It all adds up to a dish that looks as harmless and dainty as an afternoon tea sandwich but delivers all the intense meaty joy of a chicken fillet roll. 

If you’re thinking the katsu sando sort of looks similar to a schnitzel, then you’d be right. The sandwich first appeared in restaurants and cafes way back in 1899, and it was indeed, inspired by the schnitzel.

However, it is back on the foodie scene with a vengeance: indeed, you might say the katsu sando is the ultimate holy grail of any food-snapping Instagram user right now.

View this post on Instagram

#KatsuSando #カツサンド is a match made in heaven for all you lovers of deep fried foods. It's a sandwich made of fluffy Japanese crust-less bread with a thick cut of deep fried tonkatsu or chicken katsu inside, and maybe some shredded cabbage. Mr. JOC and my son favorite lunch option when we're in Japan and they enjoy exploring different shops for their ultimate favorite. ⁣⠀ _____________________________________⁣⠀ ⁣⠀ RECIPE & VIDEO Katsu Sando on or tap @justonecookbook and click LINK IN BIO. ⁣⠀ _____________________________________⁣⠀ ⁣⠀ #japanesefood #japanesecooking #japanesecuisine #japaneserecipe #asianfood #washoku #oishii #itadakimasu #nihon #japan #japanese #lovejapan #feedfeed #cookingram #cooking #feastagram #instafood #foodblogger #foodblogfeed #food #yummy #foodporn #foodie #delicious #homecooking

A post shared by Namiko Chen (@justonecookbook) on

While the sandwich trend is taking over Instagram feeds quicker than *that* Zara dress, it seems it's a little slower to take off in Irish restaurants. But don’t despair: why not try making it yourself, instead with this katsu sando recipe? 


Get over your sandwich ho-hum with this new favourite.


1 Cup of Panko Breadcrumbs

1 ½ Tbsp Vegetable oil for frying

8 slices of thinly sliced pork

Salt and crack black pepper

1 egg, beaten

Handful Shredded cabbage

2 tbsp flour

4 slices Shokupan (Japanese loaf bread)

2 tsp Dijon mustard

4 Tbsp Tonkatsu sauce or Chicken Katsu


Layout your slices of bread and season with salt and pepper.

Lightly flour the pork, dip it in a beaten egg and then cover in breadcrumbs (while keeping one hand dry).

Fry the pork in a non-stick pan with vegetable oil until golden brown.

Remove from the oil and drain.

Spread one side of bread with butter and one side of two slices of bread with mustard. Place cabbage on the bread and then place the pork on top. Cover them in sauce and then finish with the final slice of bread on top. Slice off the crusts. Voila. 

Main image by Hulton Archive via Getty Images

READ: The Food Blogger Who Made Me Rethink All I Know About Meal Planning

READ MORE: The New Dieting Trend Helping Women To Trust Their Bodies Again