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Buying Baby Products Just Got A Lot More Sustainable

Interested in buying, renting or selling preloved baby and children’s items?

Incorporate eco-conscious, environmentally, and ethically minded items into your child-care routine, and help ensure a greener, happier future.

Launched in November 2020 by former commercial lead with Lovin Media Group, Sarah Ouellette and former Head of Business Intelligence at Touch Press Barry Hanley, Kindora is a brand new premium baby goods marketplace founded in Ireland.

Providing an online platform to buy, rent and sell preloved baby and children’s items, the aim is to disrupt the market while also helping parents reduce waste on their baby goods.

Co-founder Ouellette says the current circumstances have made this even more necessary. “Parents are looking for sustainability paired with affordability. The pandemic has added the need for space to that list.”

Sustainability + Affordability

While the pilot market is based here in Ireland Kindora aims to be launching Europe wide this year. And the new business comes with some pretty telling research, stats that to many parents would be unknown.

Figures like a new pram requiring 16 different materials and being equivalent to making over a thousand disposable coffee cups, or that 33 per cent of pram components are made of plastic.

According to the founders, every item bought, sold or rented on Kindora is analysed to determine the best resale value and the longest lifespan to help parents buy better and buy less.

And there is also the rental section on the site, with a selection of sought-after items available to rent by the month, including everything from smart cots to wireless breast-pumps. All goods are also screened and hospital grade cleaned.

Premium Trusted Brands

Oulette is confident this approach sets them apart. “We only deal in premium, trusted brands, and in items that are suitable for reuse (we don’t carry car-seats, for example, because we can’t be sure enough of their safety). And by far our biggest point of difference; we screen and clean every item before we send it off to its new home. We check it, take it apart, give it a hospital-grade cleaning, and reassemble it. As parents, we knew that’s what it would take to give us peace of mind.”

Check them out on and at

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