5 Minutes With NYC's Latest Resident – Lifestyle Blogger, Louise Cooney

Fashion? NYC? Influencer culture? Now, how can you resist?

Adding a dash of inspiration to your week.

Unless you have successfully managed a social media block over the past few years (unlikely, but kudos to you) go-getter influencer and Limerick native, Louise Cooney has most likely appeared on your radar. 

Since the creation of her dreamily curated fashion, travel and lifestyle blog along with her sweet, genuine and familiar ease Louise has attracted an immense crowd of like-minded, ambitious and style-savvy followers. Becoming one of the most successful bloggers in the country with several awards and work with renowned international fashion and beauty brands to her name, Louise has no plans to slow down. 

In need of a personal and professional challenge Louise recently took a leap of faith and made the truly inspiring move to New York City where she documents her exciting and incredible experience along with the unglamourous adulting, and inevitable tricky parts.

Louise proves that despite coming from a small country, our dreams, hopes and growth aren't capped. With that message, we absolutely had to grab 5 minutes with Louise to discuss her wonderful success, her favourite city and her holy-grail makeup product (obviously).

What has been your most recent obsession?

New York - as silly as that sounds. I've just moved here and I'm just loving the energy, exploring the different opportunities, meeting new people. It's so exciting! I'm obsessed with exploring the city, with looking at all the buildings (especially at night) and just being here.

How do you stay healthy physically and mentally?

I try and get a balance. It's hard but I try and exercise a couple of times a week and eat everything in moderation (which admittedly has gotten more difficult since moving to The States). Mentally, I try to listen to my body - make sure I'm getting enough sleep, getting those belly laughs in with my friends and just being aware of how I'm feeling. When I feel overwhelmed or sad about anything I always try and write it down or to talk to friends about it, that usually makes me feel better.

What personal trait can you attribute to reaching your level of success? 

Wow, first of all, it sounds crazy to hear someone ask that - I don't think of myself as at a certain level of success. Especially since moving: I'm starting from scratch over here, I'm still trying to put my face on the map so I certainly don't feel very successful yet. I think remaining humble and hungry has led me to be where I am now. I'm always working towards something new, and always looking to learn and grow.

What are your goals for 2020? 

Business-wise, my goals for 2020 are to grow my business in the US and to work with brands here. Personally, I want to continue to maintain my amazing relationships with my friends and family, to help my dog Cooper settle in to New York life and just to allow myself a little bit more me time.

Who would your dream brand collaboration be with?

I feel like I've done a lot of my dream collaborations already - H&M, Nasty Gal, Victoria's Secret, the list goes on. This year I'd love to work with some big American brands like Nordstrom or Bloomingdales. I'd also love to collaborate with some home/ interiors brands - I've gotten very into this side of things since moving!

Have you taken any home comforts to New York with you? 

Too much Irish chocolate! I'm still working my way through my stash (although there's not much left). I also took my teddy. I know I'm 27 and I sleep with a teddy.

What travel tip do you swear by?

Drink lots of water! And I never travel on a long flight without my neck pillow and eye mask.

Do you have a holy grail make-up product you can’t be without? 

I think having good skin is essential to make your makeup look good - so I'm going to say the Giorgio Armani Luminous Silk primer. I'm also loving the Laura Mercier Flawless Lumiere Radiance Perfecting Foundation! It leaves your skin so glowy and fresh looking.

What are three key autumn/winter pieces everyone should have in their wardrobe? 

I love blazers - the best and most wearable transitional piece in anyone's wardrobe.

A simple bodysuit -  I recently invested in the Zara bodysuits made famous by Rosie Huntington Whitely and they are so versatile and stylish.

Good knitwear - the thick, chunky kind are the best!

What is one truth about the influencer industry people would be surprised to know? 

The planning that goes into things I think would surprise people. Posts/ collabs often look like they were shot there and then, in two minutes but more often than that is not the case.

What was the biggest culture shock when moving to New York? 

I think just getting used to the go go go culture of New York was a shock to the system. As much as I love the energy and I want to be out and about all the time, it can take its toll on your body, especially when there's a time difference. I've been trying to get into more of a routine here so it feels more like a home for me. 

What is your most irrational fear?

Failing. Failing is a part of life, and not always a bad thing. It's actually really important to have some failings so you can learn and grow from them. Life would be a lot easier if we weren't all scared of failing, imagine what we could do!

Main image @louisecooney_

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