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Online Searches For Menstrual Cups Soar In Ireland During Lockdown

The safer, greener and more affordable alternative has gained huge traction during lockdown.

Interest in the more ethical option has increased unprecedentedly in the months since March. 

Have you Googled menstrual cups lately? Maybe the controversy surrounding the banned Tampax ad had you examining your options? Whatever your motivation, know you are certainly not alone in your efforts to become a dedicated cup convert.

According to data from OrganiCup, a company founded in Demark in 2012, search volume for the keyword 'OrganiCup' increased by 81% in Ireland compared to last year, while British brand Mooncup Ltd. has reported an impressive 578% increase in online sales here in Q2. 

Dublin, Cork and Galway are the counties from which both brands are experiencing increased interest and the age group in which they're seeing the biggest uptick in sales is among 18 to 24-year-olds. 

The global menstrual cup market is worth close to €530 million and is forecast to grow significantly in the next few years. Below, we look at the benefits of using a menstrual cup and why exactly the women of Ireland might have more recently embraced the alternative. 

COVID-19 and menstrual cup

The global slow-down as a result of the pandemic has forced us all to reassess priorities and adjust perspectives, and perhaps in doing so, many have broken their 'autopilot' habits, instead choosing to make active choices in their menstruation cycles. 

Health is front of mind right now, so maybe consumers are prioritising natural alternatives in an attempt to avoid the chemicals that can be found in some disposable menstrual products.

We're also living through a time of huge economic uncertainty and OrganiCup claim that investing in one of their medical-grade silicone cups will save you spending on 2 years of period products or the equivalent of 528 pads/tampons. 

With the average woman using and disposing of 11,000 tampons and pads in a lifetime, it's difficult to overlook the environmental benefits that come with using the greener alternatives either. Tampons, pads and pantyliners – along with their packaging and individual wrapping – generate more than 200,000 tonnes of waste per year, and typically all contain plastic. But it's not just their disposal that poses problems, from the outset, the lifecycle of period products are damaging – from the raw material extraction, which typically involves the production of cotton, to the use of pesticides and insecticides, to the fact that most pads contain polyethene plastic (the adhesive that’s used to make the pad stick to your underwear) and most tampons also contain chemicals such as dioxin, chlorine and rayon, which can get soaked up by the earth in landfill and later be released as pollution into the groundwater and air.

A New Period

Both of the representatives from OganiCup and Mooncup that Irish Tatler spoke to said that the data coming from Ireland is very positive and that they're hoping to establish relationships with independent health stores and pharmacies here as soon as possible. 

Mooncup Ltd. Director, Kath Clements said, “Ireland has absolutely embraced the Mooncup without any shame or embarrassment whatsoever. We’re delighted to be part of a movement that is smashing the taboo around periods. People are thrilled to discover a healthier, more convenient and eco-friendly way of managing your period with many feeling empowered by the change in their habits."

Main image: Instagram @organicup

Read More: How To Tackle Period Pain – The Natural Way