Shopping on your mobile phone is quick and easy, right? But new research shows why we really should make the effort to pick up a laptop to make that purchase instead.
The internet has changed the dating landscape, though it's debatable whether swiping left or right for love is a step forward. But online shopping? No doubt, this technological leap is changing lives for the better, though perhaps not in the realm of one's finances.
When it comes to online shopping, there’s not really a debate to be had – frankly, we can’t quite fathom how we got on without it. Leave the house and walk to an actual shop? Are you mad? That being said, not all online shopping is the trusty friend we believe it to be.
TRENDING TODAY: The One Show On Netflix Everyone Should Watch This Weekend
New research has shown that, when it comes to online shopping, we really should put down the mobile phone and make the effort to pick up the laptop instead. Researchers at Ben-Gurion University of the Negev found that consumers may make better shopping decisions using their PCs rather than smartphones or other mobile devices.
This is simply because the amount of information you can see on a mobile device is less than it is on a laptop or desktop.
“The issue is not actually screen size,” reports CNET. “It is actually the fact that sites adjusted for mobile viewing reduce the information offered on the results page and require more digging around in the site for information. Sites adjusted for PC viewing give more information right up front.”
While mobile-friendly presentation improves visibility, it reduces the amount of information and can cause consumers to make decisions that are less consistent with their preferences. The study showed that when the exact same information was presented on both screens, equally accurate decisions were made. But when participants were shown less information on the mobile device, they made less accurate decisions that didn’t align with their preferences.
So, to save you the stress of accidentally ordering the wrong Christmas present, maybe it's worth getting up off the couch to go fetch your laptop.
Main image by @harleyvnewton