Pamela Laird: The Irish Entrepreneur Reshaping The Beauty World

Founder of beauty brand Moxi Loves, Pamela Laird has had a long career in beauty – she’s the go-to nail technician for celebrities, TV shows and fashion editorial shoots and counts Olivia Palermo as a former client. Created in 2017, Moxi Loves (available in Penneys nationwide) delivers award-winning, travel-friendly, problem solvers that aim to simplify skincare routines. “I wanted to develop convenient products but without having to compromise on quality, ” explains Laird.

I wanted to develop convenient products but without having to compromise on quality

“Take Barefaced for example – our cleanser infused makeup removal pads. They are skin safe alternatives to wet wipes because they are dry and free from all the nasty ingredients that go into wet wipes to preserve the moisture! Not only that, they are good for the environment, they biodegrade in six months versus wet wipes that can take 100 years.”

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Sustainably cleanse this festival season! 殺 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Hey Galz, I have partnered with @moxiloves to show you their amazing Bare Faced Cleansing pads. The dry pads already have cleanser on them, all you have to do is add water to activate it. The cleanser contains Aloe, Carrot and Vitamin E, they are super gentle on the skin and so convenient! A lot of people will reach for the wipes this festival season, one wipe takes up to 100 YEARS to biodegrade where as the Bare Faced pads biodegrade after 6 months!! They are better for the environment and much better for your face! If you want to pick up a pack they are available in @primark, online and in independent retailers nationwide! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Fancy winning some @moxiloves goodies just in time for EP? We are giving 5 of my followers a goodie pack including Barefaced Pads, Powder Pod Cleanser and some Metal straws  To Win: ✨Follow @moxiloves and @jen.morris ✨Like this post and tag a pal below 殺 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ #AD #MoxiLoves #sustainablebeauty #ep19 #festivalmakeup #glam #motd #makeup #cleansing #unleashyourinnerartist

A post shared by J E N M O R R I S (@jen.morris) on Aug 21, 2019 at 12:36pm PDT

Supremely focused and determined, Laird’s fierce entrepreneurial spirit is inspiring. Before launching Moxi Loves, she famously secured three Dragons' Den investment offers, only to turn them down in favour of another investor. “It was such an honour to get to appear on RTÉ’s Dragon’s Den,” says Laird. “I feel the experience really elevated my brand and myself as a businesswoman. It showed the nice side of who is behind the brand. I’m hoping my appearance on The Apprentice (currently on BBC1) can be added to this career highlight list too!”

I feel the experience really elevated my brand

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藍藍藍 what is that laugh  side note- I’m Irish I’m allowed to say we like wine  ☘️  #theapprentice

A post shared by pamela Laird (@pamela_laird) on Oct 4, 2019 at 12:40am PDT

For 2020 she’s excited for Moxi Loves to expand into the UK. “We have two award-winning products and a third coming this winter, so it’s a very exciting time.”