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Join the #PinkArmy in Walking 100k in 30 Days in Aid of Breast Cancer Ireland

Calling all casual strollers, keen walkers, joggers and seasoned runners alike...

You can walk, jog, run or wheel a total of 100km (or more!) during the month of June to help raise funds for Ireland’s leading breast cancer charity. 

Mum of three and breast cancer survivor, Lisa McElwaine is just one of the people who has helped launch this year's event, in aid of Breast Cancer Ireland. 

Following the phenomenal success of last year’s 100k in 30 Days event, organised by Co. Louth couple Niall Carroll & Cara McAdam, which raised over €1.2 million in essential funding for Breast Cancer Ireland, today sees the launch of this year’s bigger and better family-focussed virtual event, with a target of 20,000 #PinkArmy participants and a brand-new title sponsor, Sherry FitzGerald.

The national event which is a fun initiative, aimed at casual strollers, keen walkers, joggers and seasoned runners alike is open to everyone from ages 1-100, and invites participants to walk, jog, run or wheel a total of 100km (or more!) during the month of June to help raise funds for Ireland’s leading breast cancer charity, Breast Cancer Ireland.

As an additional incentive, there are approximately €30,000 worth of incredible prizes to be won throughout the event to include a €3,500 family travel voucher (sponsored by Connect Credit Union), 5-star hotel breaks, restaurant vouchers, luxury brands and family days out.

Last year saw participants from no less than 34 countries worldwide getting involved, and Niall Carroll, the founder of the now annual event, is urging people to register early to ensure that participation packs and the much-loved pink t-shirts arrive in good time for the event.


Niall, who originally established the event in support of his wife Cara following her breast cancer diagnosis, commented, "We’re aiming to increase participation this year to 20,000, and have full confidence that once again our #PinkArmy from all of the island of Ireland will jump on board and get involved. To have a title sponsor such as Sherry FitzGerald involved this year, with such a strong geographic footprint all across the country, is wonderful and will help us to grow the event and its reach even further in 2021."

Participation in the 100k in 30 Days event is easy – simply register to take part and encourage your friends and family to do the same. Then track each walk, jog or run during the month of June on your smartphone or app and upload your activity to your 100k in 30 days account – add an optional photo and watch your kilometres grow!

Proceeds from the event will help to fund life-saving research and the provision of good breast health education and awareness programmes nationwide by Breast Cancer Ireland, who plan to channel funds raised by the #PinkArmy through the event this year into 3 specific areas, namely:

  • The development of a state-of-the-art Clinical Trials Centre, to be housed in the new Breast Cancer Research Centre, being built on the grounds of Beaumont Hospital Dublin, and due to open in Autumn of this year. This new Centre will help translate laboratory findings into newer, more effective, drug therapies for patients into the future.
  • Support for the Breast Cancer Ireland funded specialist breast cancer Research Nurses in the designated cancer centres all across Ireland, whose role it is to collect and collate patient tissue and serum samples into one large centralised resource, accessible to clinicians and scientists nationwide, thus helping to speed up discovery times and research progression from laboratory to clinical trial
  • Support for the Breast Cancer Ireland Education and Outreach Programmes delivered nationally to schools, companies and community groups. These programmes educate on good breast health, outlining the signs and symptoms to look out for, and also how to properly perform a self-breast examination.

Lisa McElwaine's Story

Lisa, Dublin native and mum of three, found a small lump in her breast in November 2019 but as her son was having shoulder surgery at the time, she did not act on it immediately, leaving it until after Christmas.

She went to her GP in mid-January and within days, she was Triple Assessed (ultrasound, mammogram, biopsy). Two weeks later, she was diagnosed with Invasive Ductal Carcinoma, Oestrogen positive, Stage 2, Grade 3.

She completed her chemotherapy in July of last year and began radiation treatment at St. Luke’s the following month. 

On Christmas Day last, Lisa and her family celebrated with her parents and her sister’s family. A few days later, a close contact was diagnosed with Covid-19 and the rest of the family, including both her parents, tested positive. 

Devastatingly, Lisa's father, a healthy 75-year old, became unwell and passed away on the 6th of January. Days later she got a call to say her BRCA test results had come in. She got her results over the phone – she has the BRCA 2 gene.

Passionate about breast education and spreading awareness around the BRCA gene, Lisa is now recovering from a full hysterectomy and will have a double mastectomy and reconstruction later this year.

Follow @100kin30days on Instagram for ongoing updates or on Twitter using the hashtags #100kin30days and #pinkarmy.