If it's SJP-approved, you know it's going to be chic.
While her Sex And The City alter ego Carrie Bradshaw preferred to sip on Cosmopolitans, Sarah Jessica Parker's latest creative venture pays homage to her love of another alcoholic beverage – wine.
The actress, designer and all-round multihyphenate has partnered with New Zealand winery, Invivo to launch a new range of wines, set to hit shelves in September with a Sauvignon Blanc while a Rosé wine is scheduled to drop early in 2020.
“I have thoroughly enjoyed the collaboration with Rob and Tim from Invivo,” explains Sarah Jessica Parker.
“It’s all been one exciting step after another. And a thrilling education in the business of winemaking, but more importantly, the love and passion behind Invivo.”
Invivo X, Sarah Jessica Parker
Yet another celebrity endorsement this is not. Creative and deeply passionate about all she does, Sarah Jessica Parker has been heavily involved in the entire process – from blends to the of naming the wine and designing the label.
The name's X and the comma directly after it, is an intentional and personal touch, referencing her signature email and Instagram post signoff: “X, SJ.”
Sarah Jessica Parker’s wine was perfected in May when the founders of Invivo, Tim Lightbourne and Rob Cameron, travelled to New York City for a private blending session with the Sex and The City star to finalize the blend and taste of her new Sauvignon Blanc.
Watch a BTS video of their blending session here...
“I’m so looking forward to releasing my Invivo X, Sarah Jessica Parker Sauvignon Blanc in September and sharing our wine with the world! I feel very fortunate to have this opportunity offered by Rob and Tim,” shared Parker.
With grapes from Marlborough, New Zealand, Invivo X, Sarah Jessica Parker Sauvignon Blanc will be available nationwide in Ireland from Barry & Fitzwilliam and the rosé wine from the South of France will join the Sarah Jessica Parker wine collection next year.
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X, marks the drop! Proud to reveal and introduce Invivo X, SJP Sauvignon Blanc! First samples just arrived in NYC from the famous Sauvignon Blanc Marlborough region in New Zealand. I’ve popped the cork and am now even more excited for its September worldwide launch! Starting day 1, this collaboration has been real smooth, just like a fine wine, from those early conversations to designing the #invivoxsjp label to my first blending sessions, all thanks to the mellow, amazing and grape smart @Invivowines fellows that I am fortunate to call partners. For ongoing updates, follow @invivoxsjp. Cheers! X, SJ