Yet another form of rejection to deal with, terrific.
If you're reading this article, chance are you’ve found yourself back in the singles club and it seems MSN messenger is not the pinnacle of flirting sophistication it once was.
Nowadays, you need to learn to navigate various dating apps, then you must spend days obsessing over the perfect profile picture and bio, then you need to pique a potential partner's interest with a killer opening line...and that's all before you've even met.
But just when you've gotten used to the cruel, crushing experience of being ghosted, there’s a new flippant, vaguely awful dating behaviour to get used to like today's new discovery, for example; soft ghosting.
It feels like a long time ago that ghosting first became “a thing”. Back then, it caused quite the stir, as singletons everywhere realised that this tricksy form of behaviour – whereby someone you’re dating ceases all communication without warning or justification – was common enough to have a name.
Some were shocked, but others rejoiced in this newfound sense of vindication and now, soft ghosting is here to further complicate your already complicated dating life.
What fresh hell is soft ghosting I hear you ask? Well, Soft ghosting is essentially when someone “likes” your last message but never actually says anything. Technically, they did respond so they can maintain plausible deniability that they’ve ghosted you. Essentially, it's the online version of going "hm".
It’s the creation of the people over at Bumble. The term, we mean. The dating app isn’t responsible for this awful act.
It’s ‘soft’ because it’s not as sudden a departure as your usual ghosting…but that doesn’t make it any better. While with ghosting, you’ll figure out pretty quickly what’s going on, a soft-ghosting seems eternally baffling. Did this person mean to hit the heart on your message? Did your message not invite further conversation? Do you respond with words or emojis? Do you respond at all? Either they like it again or they do a full ghost.
Both options come with a nice serving of embarrassment. Yay to being single in 2019.
Main image by BACKGRID