Despite our collective generational scepticism, it doesn't take much to get us in the holiday spirit!
To be a millennial can carry a heavy burden; the list of revered institutions we've ruined is ever-growing and our current reality of being less financially stable than all previous generations makes us a cynical cohort, but play us those first few twinkly bars of Mariah Carey's 'All I Want For Christmas' and just watch our grim memories of growing up through a recession fade away.
A survey by Neilsen shows that people between the ages of 18 and 34 account for a whopping 36 per cent of holiday music fans.
Yeah, that's right, us avocado-loving, snowflake millennials make up more than a third of Christmas music obsessives… the largest of any generation.
What's even more surprising is that of the top 10 holiday songs that got radio play last year, only included two artists from later than 1970: Mariah Carey’s All I Want for Christmas Is You and Trans-Siberian Orchestra’s Christmas Eve/Sarajevo (can't say it's familiar, but we've linked below for you to have a listen).
Young kids, old tastes
If you’ve noticed more Christmas music playing in the shops way earlier than usual these last few years, it’s because radio stations have noticed the trend, and have been airing the holiday fare.
As for streaming services like Spotify, classic Christmas and post-2010 offerings account for the heaviest airplay, compared to sales numbers, which show that people are buying brand-new releases but choosing mostly to listen to the older stuff at home and work
For Good Reason
So, what inclines our millennial generation, rather ironically, want to get into the holiday spirit with such fervour?
Apparently, it's nostalgia that keeps us warm at night. Much like the 90's fashion trends we've rehashed and the remakes of childhood TV shows that have populated Netflix again, we feel a strong urge to connect with the past.
Or perhaps, our enthusiasm for Christmas tunes is an underestimated survival skill we've developed to cope with the holiday season - a period which can prove to be the most stressful time of the year for a many.
As millennials, maybe we're just graced with the ability to hear the jazzy opening notes of Winter Wonderland and immediately be filled with optimism. For us, Christmas carols are like a soothing balm for even the most maudlin of life situations.
We dare you to play The Waitresses' Christmas Wrapping or The Beach Boys' Little Saint Nick on repeat and not rewind to simpler times pre-Trump, pre-Brexit and pre-adulthood.