The High Street Underdogs: 7 Brands to Shop When You're Bored of the Same Old Stores

There's more to the high street than H&M and Zara y'know...

The perfect antidote to the cookie-cutter aesthetic. 

Don't get us wrong; we love H&M, Zara, Mango and Topshop as much as the next girl but in there lies the problem. These brands have become known for cult items meaning anyone who is anyone will be wearing the latest 'it' item and while we're very much into hopping on the bandwagon, there's an argument to be had for originality. 

There's a certain thrill in finding lesser-known brands that are not only affordable but stylish too. It's the perfect antidote to the cookie-cutter aesthetics that come from when everyone shops at the same three stores. 

Although we're not ready to fully turn our backs on our beloved high street stores that have served us so well, we are ready to make our wardrobes unique again. Below, our list of high street fashion shops for when you're bored of the same old stores. 

Neon Rose

Neon Rose is a UK brand you may already be familiar with thanks to ASOS. There's a lot to love about Neon Rose: graphic tees, statement prints and summer dresses at purse-friendly prices - to name just a few. They also win the plus-size category as they go up to a size 28. 

Botanical Floral Pinafore Jumpsuit, €48.39, Neon Rose

Lazy Oaf

Founded in a garage by Gemma Shiel in 2001, Lazy Oaf is a London-based streetwear label you can find stocked in Urban Outfitters or alternatively shop online. Inspired by misspent youth, teenage rebellion and apathy towards conforming, Lazy Oaf create distinctive pieces that play on a dark, warped, sense of humour.

Cat Repeat Pants, €75.14, Lazy Oaf


Swedish born label Monki mixes Scandinavian cool with creative street style. With key pieces like loose knits, midi skirts and silk shirts, the brand is all about being brave, fresh and fun - all while empowering women to stand up for themselves and others. 

Pleated Midi Skirt, €25, Monki

Oh Hey Girl

Inspired by Korean street style, Oh Hey Girl was born on Depop before launching as an official site in June 2016. With statement fabrics and bold cuts, its collection will certainly add character to your wardrobe.

Purple Check Frilled Collar Blouse, €75.09, Oh Hey Girl

Sister Jane

Sister Jane is a London-based brand that caters to all your vintage-inspired fashion needs. Their collection of personality-packed pieces stand out from your average high street retailer -Think more frou-frou blouses, tweed mini skirts and retro accessories than neon, fringe and animal print. 

Porcelain Avenue Pearl Purse, €34, Sister Jane

Native Youth

Catering for a confident generation, Native Youth provides signature detailing with a modern look. From contemporary knits to minimal shirts, graphic prints to co-ords, this British based brand gives you a fix of modernism.

Serena Pants, €65, Native Youth


Parisian style without the hefty price tag - meet France's best-kept secret, Sézane. The brand was born as a vintage store on eBay but now produces retro-inspired, understated pieces that'll easily slip into your capsule wardrobe.

Odalie Dress, €140, Sézane

Prepare to smugly name-drop these labels next time you're out with your fashion-loving friends.

READ: The High Street Items Our Editors Are Willing To Fight Over

READ MORE: High Street Heroes: The Perfect White Tee

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