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Apple Has Gone Period-Friendly

The new feature's announcement was met with raucous applause.

Flow, symptoms, results from ovulation prediction kits and other elements of fertility tracking will all be tracked by the new feature. 

During the Worldwide Developers Conference earlier this week, Apple unveiled and previewed its latest set of advancements, which included an expansion of its health-minded offerings.

Among the most anticipated of these is the new Cycle Tracking app for Apple Watch, a cyclical informative tool giving women the ability to log information about their menstrual cycle to not only track the timing of their next period, but monitor their flow, symptoms, and fertility as well.

"The new Cycle Tracking app gives women the ability to log important information related to their menstrual cycles and see predicted timing for their next period and fertile window using the convenience of Apple Watch," according to Apple's Newsroom

"The daily log function enables the quick addition of information related to the menstrual cycle, including current period, flow, symptoms, results from ovulation prediction kits and other elements of fertility tracking."

While similar to third-party apps such as Flo, Clue, and Glow, Apple's feature will be preinstalled in Apple Watches, as well as within the Health app on iPhones with iOS 13, which makes the technology more readily accessible.

And for those trying to conceive, the app's fertility window predictions could be a helpful mechanism. (But, as was stressed in a footnote of the press release, Apple's fertility window predictions should never be used as a birth control method.)

Although relatively late to the game, Apple's new tracking method will prove helpful in a wealth of instances – not just to notify when you need to buy tampons. 

It can track menstrual cycle from beginning to end (something any Ob/Gyn will find helpful to know), log flow strength and accompanying symptoms while also alerting one to certain health conditions that affect your cycle.

It also normalises menstrual health as exactly that – health – allowing destigmatising to begin from the wristwatch up. 

While only time will tell what the ripple effects of Apple's Cycle Tracking app will be within the tech world, there's no denying that by helping women build a greater awareness and understanding of their menstrual cycle, it's a worthwhile tool for overall wellness.

According to Apple, the new Cycle Tracking app will be available following the launch of watchOS 6 and iOS 13 later this year.

Main image by @sabinasocol

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