Ariana Grande has filed a lawsuit against Forever 21.
The singer's legal team is claiming that the fashion retailer used the singer’s “name, image, likeness, and music to promote their brands and products” without her permission.
The suit, filed on Monday, claims that the chain attempted to partner with the pop star in “early 2019” but Grande declined “due to Forever 21’s unwillingness to pay the fair market value for a celebrity of Ms Grande’s stature.”
Despite that, it's claimed that the retailer went on to use imagery from Grande’s album and song “Thank U Next,” including visuals from her video for “7 Rings,” in order to “create the false perception of her endorsement.”
The documents allege that Forever 21 and Riley Rose – the retailer's spinoff beauty brand – published at least 30 unauthorised images and videos "misappropriating Ms Grande's name, image, likeness and music in order to create the false perception of her endorsement."
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They include screenshots from Forever 21's Instagram that show stills from Grande's work being used to promote the Forever 21 brand, as well as advertisements featuring what the suit calls a "look-alike model," who has a hairstyle and clothes similar to those seen in Grande's music video for her song "7 Rings."
A number of Instagram captions – from posts which are, at present, deleted – also allegedly feature lyrics from Grande's song, the suit says.
Grande is seeking $10 million in damages for copyright infringement, common law trademark infringement and other alleged offences.
In an email to CNN, Forever 21 said, "Forever 21 does not comment on pending litigation as per company policy. That said, while we dispute the allegations, we are huge supporters of Ariana Grande and have worked with her licensing company over the past two years. We are hopeful that we will find a mutually agreeable resolution and can continue to work together in the future."