The beauty manufacturing giant is partnering with the Human Society International and Cruelty-Free International in an effort to end global animal testing by 2023.
Estée Lauder has joined the call for a global ban on animal testing for cosmetics, by announcing its support for the #BeCrueltyFree campaign by the Human Society International.
Although the EU banned cosmetic testing on animals over six years ago, the issue is still substantial on a global scale, with at least 115 million animals being used in experiments worldwide each year, according to Cruelty-Free International.
In a pledge to change this, the #BeCrueltyFree campaign is working to educate and legislate against animal testing and is, therefore, attempting to make all newly manufactured cosmetics safe and cruelty-free. Since the campaign began, it has overseen the banning of animal testing sales in nearly 40 countries.
"We are proud to partner with Humane Society International, an organisation that has done such thoughtful work advocating for animals everywhere", says Anna Klein, senior vice president of Global Corporate Affairs for The Estée Lauder Companies.
"They have been a wonderful partner and advisor as we work together towards our common goal to bring an end to cosmetic animal testing worldwide."
The Estée Lauder Companies' pledge to join the movement comes at a time when beauty brands are having to meet the increasing demand for cruelty-free and vegan products, and also mirrors trends in the fashion industry where luxury houses such as Prada and Gucci have announced their decision to stop using fur in their collections.
The Estée Lauder Companies owns over 25 personal care brands including MAC, Bobbi Brown, Too Faced, Becca, La Mer and Jo Malone London and its products are sold in over 150 countries, so this looks set to add additional weight to the important movement.
Other influential beauty manufacturers, including Coty, Unilever and Procter & Gamble, have also pledged their commitment to the #BeCrueltyFree campaign.
However, the Lauder group does still have brands that sell products in China, a country in which animal testing is currently mandatory in order for products to be sold. That said, China's compulsory animal-testing laws will be lifted from 2020 after the Chinese government approved nine new methods for cosmetic testing methods that do not involve animals earlier this year.
In the meantime, look out for the Leaping Bunny logo on your cosmetic and household products. With this, you can rest easy that the ingredients in the formula – and the formula overall – have not been tested on animals.
Main image by Somewhere Lately
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