Amy Schumer was originally cast as the lead but subsequently dropped out due to scheduling issues.
A few months ago, Margot Robbie signed on to produce and star as Barbie in the live-action cinema collaboration between Mattel Films and Warner Bros Pictures, but the latest additions to the credit roll are Hollywood darlings, Lady Bird's Greta Gerwig and The Meyerowitz Stories' Noah Baumbach.
The long-term partners will co-write the script, and Gerwig, who is currently in the middle of finishing her adaptation of Louisa May Alcott’s Little Women, is also in talks to direct.
Life in Plastic
The project has been in development for some time and was previously being worked on over at Sony Pictures. At various points, both Anne Hathaway and Amy Schumer were attached to take on the lead role, but Margot Robbie – who has found already played the part of action doll Harley Quinn in the Suicide Squad franchise – will take to the big screen to portray the iconic doll as well as produce alongside Tom Ackerley and Josey McNamara from LuckyChap Entertainment.
“Playing with Barbie promotes confidence, curiosity and communication throughout a child’s journey to self-discovery,” Robbie said of the 1959-born toy.
“Over the brand’s almost 60 years, Barbie has empowered kids to imagine themselves in aspirational roles from a princess to president. I’m so honoured to take on this role and produce a film that I believe will have a tremendously positive impact on children and audiences worldwide.”
It's not yet been named who is set to direct the piece. It's understood that Amy Schumer was originally cast to play the lead but later dropped out due to scheduling conflicts.
Set for release in 2020, Mattel’s first foray into film is a chance for the 74-year-old company to enter the world the of modern media and shake criticisms past.
We can't wait to see what indie-edge Gerwig and Baumbach can bring life in plastic.
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