Gucci Is Now Completely Carbon Neutral

Gucci is the latest luxury house to double down on its efforts to reduce the environmental impacts of running an international fashion brand.

The Italian fashion house has gone completely carbon neutral. 

In a statement, the brand claimed that it’s offsetting all their annual greenhouse gas emissions through four critically important REDD+ projects (which support forest conservation around the world).

“A new era of corporate accountability is upon us and we need to be diligent in taking all steps to mitigate our impacts, including being transparent and responsible for our GHG emissions across our supply chains,” said Marco Bizzarri, President & CEO of Gucci.

“Gucci will continue to work in a smart and strategic way to avoid and reduce our impacts, while simultaneously investing in innovation as a driver for sustainability.

“However, in my view, this is just not enough nor will it happen fast enough given the sustainability challenges we are up against in our industry and the reality of our global climate and biodiversity crises.

"To address the need for urgent solutions, Gucci is setting an ambitious new precedent through our carbon neutral commitment. This is based on a clear strategy to ensure we account for all of our GHG emissions across our supply chain, act to first avoid, reduce and restore, and then offset the unavoidable emissions through important REDD+ projects.”

The announcement is the latest step Gucci has taken to become the world’s leading environmentally-friendly fashion house.

In 2015 they outlined a 10-year sustainability strategy, and have committed to the utmost transparency when it comes to their emissions and output.

Within the first pillar, it has set a target to guarantee the traceability of 95 per cent of raw materials.

Its “scrap-less” programme in association with its tanneries, which reduces the quantity of leather that is treated during the manufacturing process, follows the announcement on October 2017 that the house will no longer use fur in any of its collections.

By 2020, Gucci aims to use 100% renewable energy in their factories (they currently sit at 70%).

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