Gucci Is Carbon Neutral

The Italian fashion house has gone completely carbon neutral.

In a statement, the brand claimed that it’s offsetting all their annual greenhouse gas emissions through four critically important REDD+ projects (which support forest conservation around the world).

“A new era of corporate accountability is upon us and we need to be diligent in taking all steps to mitigate our impacts, including being transparent and responsible for our GHG emissions across our supply chains,” said Marco Bizzarri, President & CEO of Gucci.

“Gucci will continue to work in a smart and strategic way to avoid and reduce our impacts, while simultaneously investing in innovation as a driver for sustainability.

“However, in my view, this is just not enough nor will it happen fast enough given the sustainability challenges we are up against in our industry and the reality of our global climate and biodiversity crises.

"To address the need for urgent solutions, Gucci is setting an ambitious new precedent through our carbon neutral commitment. This is based on a clear strategy to ensure we account for all of our GHG emissions across our supply chain, act to first avoid, reduce and restore, and then offset the unavoidable emissions through important REDD+ projects.”

View this post on Instagram

Gucci is now carbon neutral in our own operations and across the entire supply chain, accounting for all the Greenhouse Gas (GHG) emissions we generate. We are increasing our sustainability efforts to prevent, reduce and restore. And we are offsetting the remaining emissions and supporting the protection and restoration of critically important forests around the world. #GucciEquilibrium #ClimateChange

A post shared by Gucci (@gucci) on Sep 12, 2019 at 1:02am PDT

View this post on Instagram

“A new decade of corporate accountability is upon us and as businesses we all need to be diligent in taking all steps to mitigate our impacts, including being transparent and responsible for our Greenhouse Gas emissions across our supply chains.” #MarcoBizzarri President and CEO of Gucci. “We are redefining carbon neutrality to encompass our entire supply chain and we hope other CEOs across sectors will view this as a call to action. Because collective action is needed now in order to make a significant contribution to our nature and society in the coming decade and for our future generations.” #GucciEquilibrium #Climatechange

A post shared by Gucci (@gucci) on Sep 12, 2019 at 3:10am PDT

View this post on Instagram

Our new carbon neutral commitment will offset all Greenhouse Gas emissions from our own operations and across the supply chain annually by contributing $8.4 million to four UN-backed REDD+ (Reducing Emissions from Deforestation and Forest Degradation) projects around the world that help to protect and restore some of our most important forests. These forests play an essential role in mitigating climate change and preserving biodiversity. #GucciEquilibrium #ClimateChange

A post shared by Gucci (@gucci) on Sep 12, 2019 at 5:02am PDT

The announcement is the latest step Gucci has taken to become the world’s leading environmentally-friendly fashion house.

In 2015 they outlined a 10-year sustainability strategy, and have committed to the utmost transparency when it comes to their emissions and output.

Within the first pillar, it has set a target to guarantee the traceability of 95 per cent of raw materials.

Its “scrap-less” programme in association with its tanneries, which reduces the quantity of leather that is treated during the manufacturing process, follows the announcement on October 2017 that the house will no longer use fur in any of its collections.

By 2020, Gucci aims to use 100% renewable energy in their factories (they currently sit at 70%).