Facebook is developing a new messaging app.
The new addition, called Threads, that is meant to promote constant, intimate sharing between Instagram users and their closest friends, according to The Verge.
Threads would be an extension of the Close Friends feature Instagram added to Stories last year — a simple add-on that allows users to create a select list of their followers to show the more intimate content that they’d rather not broadcast to everyone.
According to Verge, Threads has a camera, so you can share photos and videos directly to the curated group, and it’s set up to encourage automatic sharing of your smartphone biomarkers, like location and battery life.
It's said to be very similar to Snapchat's current ‘Maps’ feature – a world atlas showing the realtime and exact locations of your friends. This seems to be fuelling ideas within the industry that Facebook aims to claim the market still owned by the fellow tech company.
The app will also list you as being ‘On the move’, when en route somewhere and allow for standard messaging, phone calls and sending photos.
Facebook CEO Mark Zuckerberg said earlier this year that he believed private messaging was critical to the technology giant’s future.
“I believe the future of communication will increasingly shift to private, encrypted services where people can be confident what they say to each other stays secure and their messages and content won’t stick around forever,” Zuckerberg said in March.
“This is the future I hope we will help bring about.”
While a release date has not yet been announced, the dystopian feature should be gracing devices sometime soon.
Main image by @fannyekstrand