Instagram has announced stricter measures on posts related to weight loss products and cosmetic surgery.
The social media giant has revealed that, from now on, weight loss and cosmetic surgery promotional images will be hidden from anyone under the age of 18.
Images of "miraculous" weight loss products will also be removed.
The move is primarily due to increasing concerns over the impact promoting diet products can have on young people.
The changes will also apply to Facebook, which owns Instagram.
Actor and body positivity activist Jameela Jamil said the move was a "huge win" in the fight against the diet and detox industry.
Emma Collins, Instagram's public policy manager said: "We want Instagram to be a positive place for everyone that uses it and this policy is part of our ongoing work to reduce the pressure that people can sometimes feel as a result of social media."
Advice had been sought from experts in the field of social media policy, she added.
The new changes will mean:
- That anyone under the age of 18 will no longer be exposed to diet/detox products
- All fad products that have bogus, unrealistic claims will be taken down and easy to report
- Unrealistic "get thin quick" promotions will be taken down
Jamil, who founded the I Weigh movement as a reaction against content promoting weight loss products and unhealthy lifestyles, welcomed the changes.
"Facebook and Instagram taking a stand to protect the physical and mental health of people online sends an important message out to the world," she said.
"I'm thrilled to have been able to work towards this with them, alongside a host of other experts who shed light on the danger of these products."