LVMH has revealed that it will use its perfume production lines to start making hand sanitiser to protect people against the coronavirus outbreak.
According to their recent statement, twelve tonnes of sanitiser will be produced by the French luxury good group as soon as this week, instead of the usual Dior, Guerlain and Givenchy scents they produce on-site.
LVMH says it wants to help tackle a nationwide shortage of anti-viral products across France, as the death toll rises to 120 in France.
"These gels will be delivered free of charge to the health authorities," LVMH announced on Sunday.
"LVMH will use the production lines of its perfume and cosmetic brands... to produce large quantities of hydroalcoholic gels from Monday."
The French luxury conglomerate also owns well-known brands such as champagne maker Moet & Chandon, watchmaker Tag Heuer and jeweller Bulgari.
"LVMH will continue to honour this commitment for as long as necessary, in connection with the French health authorities," the company said.
“I wish to thank LVMH for acting so quickly: they made us this offer on Saturday night at 9pm and confirmed it on Sunday,” Paris hospitals chief Martine Hirsch told AFP.
All restaurants, cafes and non-essential stores in France have been shut to combat the virus, which has infected some 165,000 people worldwide.
Fears of catching the new coronavirus have sparked a run on hand gel across France, with many pharmacies restricting clients to one small bottle per person.
Main image by @louisvuitton