The show will likely break with the traditional catwalk-show format...
The past few months have been rough for Victoria's Secret, to say the least. First, reports broke that the lingerie brand has seen a year of declining sales as public frustration mounted over the lack of inclusivity in its marketing. Back in November 2018, the company's oft-problematic Chief Marketing Officer Ed Razek gave a disastrous interview to Vogue.com, expressing intolerance toward both plus-size and trans models. Following that, just a few days later, the lingerie company's Chief Executive Jan Singer resigned. The company also closed 53 underperforming stores across North America.
Then, just as you thought things couldn't possibly go any worse for the brand, Victoria's Secret announced that after nearly two decades, its iconic runway show will no longer air on network television.
While the news came as a delight to feminists everywhere, there were a few left feeling disappointed at the idea of there being no lingerie shows featured at New York Fashion Week.
But then came Rihanna, our gracious and inclusive queen. As rumours swirl that she is in the studio working on her ninth studio album, the singer/actress/makeup mogul/fashion designer is preparing Fenty X Savage for its latest fashion week presentation. However, unlike last year's show that included the most plus-sized models that any New York Fashion Week show has seen, the second annual runway show will stream exclusively on Amazon Prime Video in more than 200 countries and territories, including Ireland, on Friday, September 20.
According to a press release, Savage X Fenty's fall/winter 2019 show will be "a one-of-a-kind event blending music, fashion and culture" with surprises and guest performances. The Savage X Fenty special will take viewers behind the scenes of the making of the show and will be archived on Amazon Prime Video so customers can relive the experience over and over again.
I couldn’t be more excited that everyone will have full access to The Savage x Fenty Show this year, we are working on creating a bold, sexy, super energetic experience for our viewers. - Rihanna
Last year's Savage x Fenty fashion show featured a futuristic greenhouse with a rotating stage, choreographed routines, a very pregnant Slick Woods, and a diverse cast of models in the brands' sexy lace sets and cosy loungewear.
In contrast to the Victoria's Secret Fashion Show, Rihanna's Savage x Fenty presentation was praised for its very modern approach to an underwear show, where a vast array of different women took to the catwalk last September.
Renew your Prime membership ASAP because the Savage X Fenty Show will stream exclusively on Amazon Prime Video starting on Friday, September 20.
Main image by @savagexfenty on Instagram