"Transgender, huh? That's not the only thing she's been LYING about," wrote Jerrod Blandino's sister in her Instagram bio, which was later removed.
Beauty phenomenon Nikkie de Jager, also known as NikkieTutorials to her 12.7 million YouTube subscribers, received waves support after coming out as transgender in a video posted to her channel on January 13. And while fans, beauty brands, and fellow YouTubers were quick to share messages of love and encouragement, not everyone had something positive to say.
As reported by Insider, several beauty gossip channels uncovered crude, transphobic comments about de Jager's announcement made by the sister of Too Faced co-founder and CEO Jerrod Blandino. Screenshots obtained by Tea Spill of her Instagram account @makupprincess, under the name Dani California, show that her bio was changed to: "Transgender huh? That's not the only thing she's been LYING about." Within a few hours of the bitter comment making its rounds on social media, Dani updated her bio to read: "Lets be clear, I love trans people & dislike anyone who lies to hurt others! Period!"
I will never EVER support too faced. pic.twitter.com/lN0sM6wItx— literallylewis2.0 - ig (@dropdeadlewis) January 14, 2020
The beauty community swiftly took to Too Faced's social media channels vowing to boycott the brand for implying that de Jager had been lying about her gender, with some users on Twitter uploading videos of themselves throwing Too Faced products in the bin.
Following the remarks made, Too Faced's co-founder, Jerrod Blandino, has fired his sister from the brand. In a statement published on Too Faced's Twitter account, Blandino said: "I would like to make sure it is understood that although I love my sister very much, the things she says or does have absolutely nothing to do with me and do not in any way reflect me, my opinions, thoughts, or feelings nor speak for me or Too Faced in any way shape or form, I have always stood for love, equality, and kindness in my life and everything I do. I am sorry for the hurt she has caused. Let it be known that I am truly shocked and disgusted to my core at her recent actions."
He proceeded to reveal that the brand has since parted ways with his sister, though details of her previous position are currently unknown. "I do not tolerate this behavior, and she is no longer an employee of Too Faced. I would like to say how proud I am of Nikkie Tutorials, and how inspired I am for her strength and sharing her beautiful truth with the world. I am sending all my love to her."
A message from Our Founder Jerrod Blandino pic.twitter.com/OdnCT67INK— Too Faced Cosmetics (@TooFaced) January 14, 2020
As of now, De Jager has not directly responded to any of the controversy surrounding Too Faced. Based on her Instagram Stories, the YouTuber is taking in all the positive support from her original video, and in her words, "moving into the light."
Main image by @nikkitutorials on Instagram