"This is not just about entertainment. This is about everybody you know".
The Academy Awards will have to answer to the Time's Up campaign if Sunday’s ceremony does not make an effort to redress the historic gender imbalance seen since the dawn of film, leaders of the movement have said.
Launched in the wake of the Harvey Weinstein scandal, Time's Up is a movement against sexual harassment. As of December 2018, those involved have raised more than $22 million for its legal defence fund and gathered nearly 800 volunteer lawyers.
Lisa Borders – former President and Chief Executive Officer of Time's Up, who resigned on Monday after allegations of sexual assault were made against her son – spoke to Sky News a fortnight ago about the group's intentions to hold the biggest event in showbusiness accountable.
"Historically they have not done enough," she said.
"Let's see what they do this year. We'd like to give them a shot. We will give them the opportunity to display what they value, and to the extent, they do not value women, they will hear from us."
A record number of women - 51 - are in the ballot in non-acting categories for this year's awards. As well as this, two films at the heart of this year's Oscars race are female-focused with Roma and The Favourite leading the way.
Once again though, there are no women up for best director and more than two-thirds of nominees are men, signalling that real change is slow.
Without considering acting categories, best costume design is the only category in which the number of women exceeds men.