It's making us long for summer already.
The experts at Pantone Color Institute have had their say - it's 2019, and we are declaring our love for Living Coral.
The "playful" shade apparently represents our "innate need for optimism" - and after the year that was, we think they hit the nail on the head with that assumption.
The tropical orange - or as Pantone puts it, "an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge" - could indeed challenge the world's longstanding obsession with millennial pink.
Shop our selects below and pip the trend-led crowd to the post.
It may not be as "life-affirming" as promised, but at least you'll look the part.
Palm Tree Cushion, €48.39, Elizabeth Scarlett
V-Neck Dress, €599, Escada
Pigalle Follies Satin Pumps, €560, Christian Louboutin
Ombré Radiance Blush, €25, IT Cosmetics
V-Neck Blouse, €19.99, H&M
Jeans With Matching Mesh, €39.95, ZARA
Helen Dress, €1313, Hellessy
High Neck Blouse, €49, &Other Stories
Knot Front Jumpsuit, €11, Next
Lightweight Yoga Mat, €27, Marks & Spencer