“It’s our task to invent a new future for fashion."

The city of Paris is gaining serious traction in allowing the fashion industry to become a more sustainable one, according to WWD

Frédéric Hocquard (the deputy to Paris mayor Anne Hidalgo in charge of cultural diversity and nightlife), Antoinette Guhl (the deputy in charge of social economy and solidarity) and former fashion journalist and the first editor-in-chief of Jalouse, Isabelle Lefort met in the Institut Français de la Mode in the French capital on Monday to launch 'Paris Good Fashion,' an initiative aiming to push the fashion industry towards adopting more sustainable practices.

Over the next five years — the projected end date is the 2024 Olympic Games, which will be held in Paris — 'Paris Good Fashion' will bring together a cast of diverse fashion players joining forces to work on becoming more eco-conscious.

The process will be carried out through three themes: improving sourcing and traceability, working on making processes more sustainable (including Paris Fashion Week) and creating a circular economy. 

“Paris Good Fashion is an open community regrouping fashion professionals, brands, entrepreneurs, designers and experts," said Isabelle Lefort

"When I started out in fashion 20 years ago, no one talked about sustainability. But the world has changed: we are in a situation of ecological disaster. This is a huge concern for the younger generations, who are appealing to fashion brands to change their processes.

"We need to create a dialogue between those two worlds."

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