Ralph Lauren's Pride Campaign is More Than Just Pretty

It’s almost that time of year when rainbow flags decorate the entire city: Pride!

It’s the 50th anniversary of the Stonewall riots of 1969.

With Pride season approaching across the world – Dublin’s parade hits the city on Saturday29 June – fashion brands have begun showing their support for the LGBTQ+ community by launching collections to celebrate. 

Offering up its own version, Ralph Lauren has today released a Pride-themed collection featuring a cast of LGBTQ+ faces.

Shot by Cass Bird – who stars alongside her wife Ali and children Mae and Leo – the line-up also features model Jacob Bixenman, Olympian Gus Kenworthy, ballet dancer Harper Watters, and Evrisha, Tyriq, and Cory from queer youth group Hetrick-Martin Institute. 

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Introducing the #RLPride campaign, directed and photographed by @CassBlackBird and featuring stories from @Party_Harderson, @TheHarperWatters, @JosieTotah, @JacobBix, @GusKenworthy, and @HetrickMartin. . The rainbow flag represents more than four decades of pride—and every color tells a story. . For more than 25 years, Ralph Lauren has supported the LGBTQIA+ community. This year, we’re partnering with @StonewallFoundation. When you shop the @PoloRalphLauren Pride graphic tee, 100% of the purchase price is donated to Stonewall Community Foundation. When you shop the Pride hoodie, hat, tote, and Polo shirt 50% of the purchase price is donated. . #Pride #LoveisLove . Learn more about our new campaign and ongoing commitment to supporting the LGBTQIA+ community through the link in our bio. . When you shop the Pride graphic tee, 100% of the purchase price is donated to @StonewallFoundation. When you shop the Pride hoodie, hat, tote, and Polo shirt 50% of the purchase price is donated.

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The collection itself features a myriad of rainbow-coloured logo garments, with 50% of the proceeds accrued from hoodies, hats, Polo shirts and totes and 100% of proceeds accrued from Pride tees going to Stonewall Community Foundation, an organisation that supports the LGBTQ+ community in the US. 

June was chosen for LGBT Pride Month to commemorate the Stonewall riots, which occurred at the end of June 1969. The following year marked the first ever Gay Pride march. 

Beyond buying into the collection, you too can offer your support whether or not you’re part of the community or just an ally. 

Shop the capsule here, and see images from the campaign below.

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