this is it.
The women at the helm of Irish Tatler officially launched their new rebrand look at a celebration held in the Irish Georgian Society on Thursday evening.
The new look champions all things diversity, inclusivity and providing "all women with a seat at the table," according to Editorial Director Ellie Balfe.
In attendance were media and industry heavyweights, notably, Samantha Barry, Editor in Chief, Glamour, who partook in a candid and oftentimes hilarious interview with Balfe.
During their chat, Barry admitted that the quote which sustains her is that of Oscar Wilde's "one can never be overdressed or overeducated".
This topic arose when she admitted that it was this quote that was going to be handstitched into the gown which will see her through her first ever MET Gala, this May.
Barry's palpable excitement erupted laughter frequently throughout the interview, all of which was watched by her mother, father and brother from the front row.
Open, honest and often frank – the event truly felt like a family affair, with the audience hanging on the recently appointed editor-in-chief's every word.
This is the latest chapter in a series of changes for Irish Tatler since being acquired under the Irish Studio portfolio in 2017 by US venture capital fund, StudioVC.
The new iteration of the magazine also coincides with the announcement of Irish Tatler’s new editors, Sarah Macken, Editor of Irish Tatler magazine, and Amy Heffernan, Editor of IrishTatler.com.
“We’ve united our team and talent to work across every platform with a stronger digital presence encompassing video, audio, and social storytelling," Co-CEO Katie Molony remarks.
"As part of this transition U Magazine’s digital platform will cease publishing with a view to uniting Irish women: one place, one brand, with content that resonates, inspires and mobilises.‘’
The move is seen as much as a shift in Irish Tatler’s fundamental brand mission, as it is a strategic one, with the introduction of new editorial pillars and expert contributors.
“We are taking the view that all women learn from all women, our aim will be to share wisdom and editorial storytelling in both directions, from younger to older, with no woman left behind," Balfe says of the new manifesto.
"All voices matter.”
The new Irish Tatler will sit across print, digital and social platforms, claiming its place as a switched-on storyteller, a key conversation starter and a creative barometer on all that matters from style to sex, career to childcare and power to politics.
this is it.