A swift guide to today's drama featuring Taylor Swift, Scooter Braun and many, many more.
I was still trying to count how many celebrity cameos there are in Taylor Swift's new music video when suddenly #WeStandWithTaylor is trending on Twitter and she's making headlines for entirely different reasons.
...so let's catch up.
What Taylor Says
Swift has reignited old feuds and given us some new ones by responding to the sale of her former record label, Big Machine which subsequently means she loses the right to her entire six-album back catalogue. Artists' music is sold all the time, so what's the big deal?
Well, Swift's music has been sold to the talent manager Scooter Braun who previously represented Swift’s nemeses Kanye West and Justin Bieber.
She took to Tumblr to express her thoughts on the sale describing it as “the worst case scenario” saying that he subjected her to “incessant, manipulative bullying”. Swift went on to explain that the sale was the result of signing a contract when she was still a child (15 years old), and being told that she’d need to “earn” the rights to her own music.
The post also referenced the “revenge porn” that Kanye West involved her with for one of his music videos, and called out his wife Kim Kardashian - again -for orchestrating “an illegally recorded snippet of a phone call to be leaked”.
She also claimed the label's former owner, Scott Borchetta, "knew what he was doing" in selling to her nemesis.
“Any time Scott Borchetta has heard the words ‘Scooter Braun’ escape my lips, it was when I was either crying or trying not to, he knew what he was doing; they both did. Controlling a woman who didn’t want to be associated with them. In perpetuity. That means forever.”
“Now Scooter has stripped me of my life’s work, that I wasn’t given an opportunity to buy,”
What Scooter Braun Says
Braun has (so far) stayed silent, but his wife Yael Braun defended him on Instagram, saying he was “anything but a bully” and that “he cannot control the behaviour of other humans, even ones he manages”.
What Justin Bieber Says
In her Tumblr post, Taylor also shared a photo posted by Justin Bieber shortly after the Kanye West incident in 2016.
It showed Justin on a video call with Scooter Braun and Kanye West, with the caption "Taylor Swift what up" (which has since been deleted), which she then called an example of the bullying she faced.
Bieber responded by posting an old photo of he and Swift together at the 2011 Teen Choice Awards. Then, in a long caption freed from the strictures of conventional grammar, gave Swift a heavy dose of “sorry, but”.
View this post on Instagram
Hey Taylor. First of all i would like to apologize for posting that hurtful instagram post, at the time i thought it was funny but looking back it was distasteful and insensitive.. I have to be honest though it was my caption and post that I screenshoted of scooter and Kanye that said “taylor swift what up” he didnt have anything to do with it and it wasnt even a part of the conversation in all actuality he was the person who told me not to joke like that.. Scooter has had your back since the days you graciously let me open up for you.! As the years have passed we haven’t crossed paths and gotten to communicate our differences, hurts or frustrations. So for you to take it to social media and get people to hate on scooter isn’t fair. What were you trying to accomplish by posting that blog? seems to me like it was to get sympathy u also knew that in posting that your fans would go and bully scooter. Anyway, One thing i know is both scooter and i love you. I feel like the only way to resolve conflict is through communication. So banter back and fourth online i dont believe solves anything. I’m sure Scooter and i would love to talk to you and resolve any conflict, pain or or any feelings that need to be addressed. Neither scooter or i have anything negative to say about you we truly want the best for you. I usually don’t rebuttal things like this but when you try and deface someone i loves character thats crossing a line..
Apologising to her for the 2016 picture, he called it a “hurtful Instagram post” saying Braun had “nothing to do with it”, but also accused Swift of trying to garner sympathy and seeking to “get people to hate on scooter”. and saying it was "distasteful and unfair" - but also criticising her comments about Scooter Braun.
“Anyway, One thing I know is both scooter and i love you. I feel like the only way to resolve conflict is through communication. So banter back and fourth online i dont believe solves anything. Neither scooter or i have anything negative to say about you we truly want the best for you. I usually don’t rebuttal things like this but when you try and deface someone i loves character that’s crossing a line.” he continued.
Justin is since being called out online for gaslighting Taylor Swift in the beginning of a post that turns into scolding Taylor Swift and siding with her bully.
What Big Machiene Says
Meanwhile, Scott Borchetta has posted an open letter on the Big Machine website offering his side of the story.
He claims to have personally contacted Taylor to tell her about the sale on June 29, says he "never experienced" her in tears over Scooter Braun and says that she was given an opportunity to take control of her masters.
"Taylor had every chance in the world to own not just her master recordings, but every video, photograph, everything associated to her career," he says.
What Everyone Else Is Saying
Demi Lovato, who is also managed by Scooter, posted support for him on her Instagram story.
Todrick Hall, Taylor Swift's friend who was the executive produced on her new video You Need To Calm Down, said he believes Scooter Braun is "evil".
For those asking, I left Scooter Braun a long time ago...I am saddened by this news, but not shocked. He is an evil person who’s only concern is his wealth and feeding his disgusting ego. I believe he is homophobic & I know from his own mouth that he is not a Swift fan.— Todrick Hall (@todrick) June 30, 2019
Halsey took to Twitter June 30 to post a message of support to Taylor Swift, crediting her for being a huge reason why she "always insisted to write my own music".
And Model Cara Delevingne responded to Justin Bieber's post on Instagram, saying she's not sure he understands "what an apology is".
"I wish you spent less time sticking up for men and more time trying to understand women and respecting their valid reactions," Cara wrote.
Main image by @taylorswift on Instagram