The Hitchcock muse plays an eccentric fortune teller, dripping in the latest Gucci jewellery and timepieces.
It seems Gucci Creative Director Alessandro Michelle has a thing for the Hedren/Johnson blood line. Firstly, after tapping hot right now actress Dakota Johnson to be the face of the Gucci Bloom fragrance, he has now transformed Johnson's grandmother, iconic actress and Hitchcock muse Tippi Hedren, into an eccentric fortune teller for the brand's latest jewellery campaign.
And it doesn't disappoint. The short film to accompany the campaign shows some intrigued (and excellently dressed) models venturing into a palmistry shop off a Los Angeles boulevard, lifting a lushly decorated curtain to be greeted by Hedren, bewitching in front of a crystal ball. All of the actors involved are dripping in the best emeralds, gold bands, bewitching snake motifs, stacked rings and intricately detailed bangles. (Not to mention Hedren's glossy red manicure has us plumping for some acrylics.)
Photographs are by Colin Dodgson and include close-ups of the Gucci Ouroboros, GG Running and Le Marché des Merveilles fine jewelry ranges and the G-Frame and G-Timeless timepieces.
Watch the video here:
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