This is the brow version of no makeup makeup: it's time to embrace the brows you were born with (and look five years younger while you do).

The backlash against Instagram’s edicts on beauty has begun, and for brows, this means one thing: it's time to do it like a virgin.  Essentially untouched, this is the brow version of ‘no makeup makeup’. Liz Farrelly, Creative Director
of The Brow Artist heralds the end of the “Instabrow” and the Sharpie-esque versions that have sullied many a face, since a certain Delevingne’s pair became de rigueur.

“It confirms what we’ve suspected for a while – the demise of a templated, one-size-fits-all approach to brows, in favour of a more natural look.”

Photo Credit: Stella-Jean

Photo Credit: Victoria Beckham

If you were born outside of the social media generation, chances are you need a little help getting your brows back to a virginal state. Think angel-hair, fine eyebrows, brushed up with a lightweight gel, coating even the smallest of new growth without adding too much colour or crispiness.
Charlotte Tilbury’s Legendary Brows promises a similar effect – creating the illusion of fuller brows with a few, easy strokes and never risking them looking ‘blocked in’.

If you’ve plucked way beyond your natural-shape, don’t panic. God-given arches can be mimicked with some expert mastery. “Most people have symmetry issues in their brows, as a result of prolonged tweezing,” says Farrelly. “Making adjustments towards improving symmetry is at the heart of good brows, so catching rogue hairs and subtle tinting should always be part of the process.”

Legendary Brows in Linda, €27, Charlotte Tilbury available at Brown Thomas

Eyebrow Renewing Serum, €130, M2Beauté

Precision pomade in Dark Brown, €11.99, Eyelure

Brow Defining brush in #48, €26, NARS, available at Brown Thomas

Pro-Series brow palette, €107, Anastasia Beverly Hills

Flomar Eyebrow Pencil

Flomar Eyebrow Pencil

Eyebrow pencil in 402, €5.95, Flomar