Ever wondered how brand's like Irish makeup label Inglot go from great idea to great business? Read on for director Jane Swarbrigg's tips to startup success.
Jane Swarbrigg, director of Inglot Ireland shares her tips for startup success.
- TAKE RISKS
I did a lot of soul searching in my twenties. We (my mother, brother and I) set the company up in 2009 in the midst of the recession and it made us fight even harder for success.
- FINDING WORK/LIFE BALANCE IS A LEARNING CURVE
The first few years I simply didn’t stop and it took some time to get balance in my life. These days, although we are busier, I feel in control and things are much more manageable.
- LEARN FROM THE BEST
I learnt everything I know from my mother. She has always been an exceptionally savvy businesswoman who taught me never to get complacent and to keep striving for more.
- VALUE DIGITAL MARKETING
We vary our content and keep it young and fresh, just like the brand. Makeup is so visual. Nowadays we can be more creative online and do live make up tutorials.
- LOVE WHAT YOU DO
Invest your time in something you really enjoy and surround yourself with a team of like-minded people. Working in a field or with a product you love makes the journey so much more enjoyable and leading a team with passion is incredibly rewarding – it makes the triumphs that little bit sweeter.